Within a week of signing SolidFire as a new client, the Matter team was pushed to insert SolidFire executives—particularly CEO Dave Wright—into the industry’s chaotic news cycle of consolidations, IPOs and defunct startups. SolidFire needed the Matter team to leverage our extensive associations within the business press to generate coverage within the first month.
Pieces of Coverage
The Matter Team got right to work establishing differentiating messaging about the legacy players of the industry, as well as working with the SolidFire marketing team to schedule time with the C-Suite to get approval on pre-drafted sound bytes that we knew business and industry reporters would demand in order to conduct interviews.
The media relations efforts surrounding breaking news resulted in 43 immediate pieces of coverage in the first week on the account, and an additional 5 media briefings that led to great successes and new relationships within the business press.