Spectrum Health Systems

Spectrum Health Systems, a New England-based addiction treatment provider, partnered with Matter in the midst of the nation’s opioid epidemic to raise its profile both locally and nationally. With the arrival of heavy-hitting competitors to Massachusetts, Spectrum tasked Matter with raising its media profile in a meaningful and strategic way.

  • 17

    Media Interview Secured

  • 31

    Article Placements

  • 56

    Million Media Impressions

Strategy + Results

Since September 2016, Matter has worked with Spectrum Health Systems’ various industry thought leaders, program directors and clients to create a steady beat of coverage and build valuable relationships with key reporters. Matter also utilized the opinions of CEO Kurt Isaacson to speak out on the legalization of recreational marijuana.

Quality local coverage in outlets such as The Boston Globe, WBUR, The Boston Herald, STAT, The Worcester Telegram & Gazette and more has increased awareness of Spectrum Health Systems’ continuum of care for citizens struggling with addiction, and educated the larger community about the disease and need for treatment resources.

National coverage, such as impactful pieces in USA Today, U.S. News & World Report, Addiction Professional and Business Insider, has positioned the company’s leaders as experts in the field and further bolstered its local reputation.

Matter is truly a partner agency with Spectrum Health Systems, Inc. They are innovative, creative and responsive to our brand and our business development needs.