Matter helped to launch brand new social channels this year for SYLVANIA including Facebook, Instagram and Twitter. Our PR, social and creative teams collaborate on a daily basis to bring the most visual, shareable and engaging content to life on the pages.
Thousand Video Views
In order to highlight the versatility and elegance of the different product offerings, Matter scouted locations and styled a shoot to create a library of real-life photography to be used throughout the year. Custom photography, animated GIFs and infographic illustrations have all proven to push the boundaries on what to do for a social media campaign, boosting engagement enormously in both organic posts and paid social advertising. Along with creating new assets, Matter was also able to gain access to some vintage print collateral and historical photography, which Matter has used to create even more captivating posts.