Building Brand Awareness

Since the company’s separation from ADT in 2012, Tyco Integrated Security has been working with Matter to build brand awareness, including growing its social media presence from the ground up.

  • 9

    Social Accounts Managed

  • 49

    Thousand Total Social Followers

  • 175

    Posts Drafted per Month

Tyco Integrated Security Social Program

Social Media Strategy Positions Brand for Success

Through a program focused on strategic content alignment and engagement, the growth accomplished, including 47 percent year-over-year LinkedIn follower growth, drove further investment for expanding this program across two additional Tyco business units and the launch of a LinkedIn executive ambassador program. Focused on developing brand voice unity and amplifying key messages, Matter’s enhanced effort now covers a wide range of social media strategy and management - from content creation and community engagement to executive training and cross-business leadership and collaboration.

Client Insights

  • Matter is an agency that will work very hard to understand your business and has the ability to work at all levels in the organization. Their work product and level of writing is exceptional compared to other agencies I have worked with. I highly recommend Matter if you want quality and quantity.

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