UMass Memorial is a nationally recognized healthcare organization that’s on the cutting-edge of medical science and committed to transcendent patient care and quality outcomes. We have been fortunate to work with their staff and their inspirational patients in a number of areas of care, from weight loss to liver transplant and beyond. Get a feel for the breadth and depth of our humanizing portrayals of transcendent healthcare below. And for more, see our post on “How to Create a Successful Video for the Healthcare Industry.”
Matter takes the time to understand the topic and role each interviewee has in the story (patient or provider) and then looking for the places where our key messages intersect with that information. I’ve always appreciated the fact that they took the time to do this because it helped craft a strategic, yet conversational, interview. Matter leads interviewees beyond the script, and that’s where authenticity shines through.