Manhattan- and New Jersey-based Am Law 200 firm Windels Marx turned to Matter to raise its profile across the legal industry and relevant media verticals. Historically beneath the radar, the firm had challenges breaking through the competition to reach media and cultivate the necessary relations to raise its profile to reach clients and potential legal talent.
Matter worked closely with Windels Marx to identify priority practices and partners in the finance, white-collar, real estate and corporate practices. Conducting individual story-mining sessions with the lawyers, the Matter team then positioned the firm and lawyers as resources for appropriate media.
Matter secured multiple top-tier interviews and placements in articles across major legal publications. The public relations efforts led to 26 media placements and 19 million media impressions. Matter also succeeded in getting reporters at these publications to reach out to Windels Marx to provide lawyers to comment on recent rulings and happenings in the legal community, making it the go-to firm for the legal media.