Windhill Realty was looking for a way to reach new potential customers in their local area, but in a very focused and cost-effective way. The traditional true search campaign in place did well, but they were looking to expand while still maintaining a modest budget.
Matter built out a Google Display Network campaign targeting topical publications and event blog websites in their market. Image ads and messaging featured on their site was leveraged to boost relevance and likelihood of being displayed on chosen sites.
Overall impressions for the account grew by 511% month over month, along with an increased customer base. Brand awareness is at an all-time high, according to internal client data and is expected to increase as the campaign continues to run.