A Cinematic Spin on Modern Work/Life Alignment

Zero Gravity Tables’ mission is to create eco-friendly, ergonomic, luxurious height-adjustable desk solutions. As a relatively new entrant into the competitive standing desk space, it required high quality video and photo content that matched the energy and polish of its more established rivals.

In order to showcase its unique product lineup in a way that truly makes targeted consumers stop and pay attention, ZGT partnered with Matter to produce an ambitious array of high-energy, branded content to support its website, marketing and social media content.

By interweaving vignettes that portray diverse young professionals living active lifestyles aided by Zero Gravity Tables’ equipment, we show how your career and fitness goals needn’t be opposed to one another — with ZGT you can optimize your output, whether at work or on the trail, bike or rockwall.

In addition to the splashy commercial content, it was important to demo the entire product lineup for prospective buyers further down the funnel looking for clear information on how the products genuinely behave and function. These Product Tour videos give a realistic, un-Photoshopped view into the operation of each piece of equipment while maintaining a compelling visual aesthetic. Every video was also optimized for Instagram Stories to reach the target audience where they are looking. 

Product Photography

Of course, we can’t forget about product photography — photo remains king for garnering initial interest quickly on the website and on social posts, so we additionally garnered complementary product and lifestyle photos.

Client Insights

  • These videos look great. You guys did an amazing job getting our message across.

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