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Prospective students aren’t just surfing online; they’re living there. It’s important to implement a paid search campaign for your institution to ensure your school appears in the search results from the time students are conducting their initial search for colleges,…
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In the world of SEO, backlinks have been the holy grail for ranking high in search results. The more quality backlinks a website has, the better that site will rank on Google. With the amount of content available today, quality…
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SEO has been a well-established practice for many years, yet it remains a mystery even to those thoroughly steeped in the art and science of promotion. This is a problem because the absence of SEO can negatively impact otherwise well-thought-out…
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You’re sipping your morning coffee, sweet jams are streaming through your earbuds, and you’re ready to take on this digital day. With Google Analytics displayed across your monitor, you click through to see how well your website is performing and…
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With content marketing being a 44 billion dollar industry, it is vital now more than ever for PR professionals to be on top of their game when it comes to digital communication. Here are 5 SEO tactics every public relations…
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As mobile devices continue to dominate how users are viewing the web, Google has announced that as of April 21st whether a site is mobile-friendly will begin to have a “significant impact in our search results”. While Google has used…
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