Matter MKTG

Taking brands to new heights

You need an agency that doesn’t just tell your story. You need an agency that can bring it to life. At MatterMKTG, we’re not just storytellers – we drive change for companies, transform audiences into brand champions, and create stuff that captures, that converts, and that moves your brand out of tall-tale territory and into reality.

Chart your path to a lunar landing with our 2023 State of Marketing eBook and see where leading CMOs are taking their brands.

Astronaut
 
Rocket
2023: State of Marketing Report by Matter Communications (www.matternow.com)

Strategy That Aims for the Stars

We harness every datapoint, every strategic insight, every creative execution to rocket your brand towards something truly out of this world. Dive into the data and read our take on how to navigate the marketing industry during uncertain times in our 2023 State of Marketing eBook.

Our Services

We’ve got bespoke multichannel campaigns and comprehensive rebrands, custom-built websites and data-driven analytics dashboards, demand gen campaigns that demand attention and social moments that matter. Plus, tons of other stuff. You know, like MKTG stuff.

Public Relations

Unparalleled Outreach + Advocacy

Learn More >

Strategy + Intelligence

Holistic Communications Tactics + Programs

Learn More >

Creative + Content

Award-winning Video, Design + Animation

Learn More >

Performance Marketing + Demand Gen

High-Performance, High-ROI Digital Strategy

Learn More >

Media + Analytics

Arresting, Data-driven Media Campaigns

Learn More >

How to play the Matter BRAND ELEVATION GAME

Play our Brand Elevation game as you launch your brand rocket through space and see where your marketing strategies compare to leading CMOs.

  1. Click the spinner to move your rocket along its trajectory to the moon.
  2. Answer questions to determine your Marketing IQ and Marketing Readiness.
  3. Download helpful content to elevate your brand in 2023 and select the Helping Hands Initiative that Matter will donate to on your behalf.

Let's do this!

SIGN UP

CHOOSE YOUR AVATAR

Select your rocket based on your industry.

How big is your company (no. of employees)

Start Game

Questions Answered
0/18
Marketing IQ
Marketing Readiness
How Do You Stack Up

LET’S BEGIN

Determine your flight path by answering a series of 18 questions that test your marketing IQ and readiness. Upon lunar landing, we’ll reveal your overall score and share some industry trends and best practices to help you reach your brand elevation goals. Be sure to choose the destination for your Helping Hands contribution. Click the spinner now to initiate your launch!

TEST YOUR MARKETING IQ

This section tests how much you really know with some marketing trivia.

What was the first TV ad?

Submit

TEST YOUR MARKETING IQ

How much did the Nike logo cost in today’s dollars?

Submit

TEST YOUR MARKETING IQ

When was the term “inbound marketing” first widely used?

Submit

TEST YOUR MARKETING IQ

What makes a successful marketing campaign mix? (select all that apply)

Submit

TEST YOUR MARKETING IQ

When did Search Engine Optimization (SEO) begin?

Submit

HOW READY IS YOUR MARKETING PROGRAM?

Do you have a defined marketing strategy with KPIs?

Submit

HOW READY IS YOUR MARKETING PROGRAM?

How strong is your marketing foundation? Rate the following areas as they exist today:

(1 = strongly disagree, 5 = strongly agree)

You have a differentiated and unique position that tells a story in a compelling way.

You have a strong understanding of your target audience, influencers, and the buyer journey.

You have a brand that looks and feels like whom you aspire to be.

Submit

HOW READY IS YOUR MARKETING PROGRAM?

How strong is your marketing engine? Rate the following areas as they exist today:

(1 = strongly disagree, 5 = strongly agree)

You have rich content that engages with audiences and is personalized to target audience segments.

You have a strong CRM system that helps drive leads from prospects all the way through sales.

You have a website that tells your story and drives action with smart nurture tactics.

You have a first-class analytics program that highlights what’s working and what’s not.

Submit

HOW READY IS YOUR MARKETING PROGRAM?

How fine-tuned is your rocket running today? Rate how confident you feel about the following areas:

(1 = strongly disagree, 5 = strongly agree)

Your awareness drivers get your brand and message to the right audience.

Your thought leadership campaigns engage with prospects and customers in a way that drives action.

Your digital programs drive leads, with ROI in search and social.

You have a cohesive marketing program that ties it all together.

Submit

HOW READY IS YOUR MARKETING PROGRAM?

How does your rocket look? Rate the following branding components:

(1 = strongly disagree, 5 = strongly agree)

Your brand has an ownable and differentiated brand narrative.

You have a unique brand identity and brand platform.

Your brand guidelines help you define how the brand should be used across all your assets.

You have a consistent use of the brand narrative that pulls your brand story through every touchpoint.

Submit

HOW DO YOU STACK UP?

Based on the results from a recent survey, this series of questions ranges from economic forecasts to the importance of video and compares your answers to the answers of CMOs across several industries.

During 2022, where did you see the greatest return on investment from your marketing plan?

Submit

HOW DO YOU STACK UP?

What marketing tactic drove the highest number of leads in 2022?

Submit

HOW DO YOU STACK UP?

Which of the following best describes your expectations for the economy over the next 12 months and how they will impact your marketing investments?

Submit

HOW DO YOU STACK UP?

What area do you plan on dedicating most of your marketing budget to in 2023?

Submit

HOW DO YOU STACK UP?

What is your biggest marketing challenge for 2023?

Submit

HOW DO YOU STACK UP?

Which of the following best describes your marketing budget strategy for 2023?

Submit

HOW DO YOU STACK UP?

Please select the area where you plan to increase your marketing spend in 2023:

Submit

HOW DO YOU STACK UP?

Which marketing metric is predicted to increase in importance the most over the next three to five years?

Submit

Whoops!

Looks like you need to select an option.

Close

Congratulations on your lunar landing!

Overall Score: %

Houston, we have a problem.

Understanding and implementing best practices is critical to your marketing programs, as is working synchronously toward these success factors with your crew. Don’t scrub the mission – boost your ground support with the Matter crew!

Engage rocket boosters!

Your command of marketing knowledge is commendable – layering best practices into all phases of your marketing program will launch your brand to new heights! The Matter crew is on standby to boost your mission-critical success!

Prepare for liftoff!

You’re well-prepared in positioning your brand above the rest – so consider additional strategies to move beyond your set ROIs to reach mission-critical success! Contact us to see how we can help. With Matter, the sky’s the limit for elevating your brand!

Before you go...

Our Helping Hands volunteer program makes a difference for those in need. Whether we’re walking to support victims of domestic violence or serving food at local soup kitchens, Matter is ready to lend a hand. Select the Helping Hands initiative of your choice, and we’ll send a donation on your behalf.

MARKETING IQ

/

MARKETING READINESS

/

HOW DO YOU STACK UP?

/

THANK YOU FOR PLAYING

Take your brand to new heights with Matter!

Wondering what’s on the horizon for marketing? Well, there’s no need to search among the stars. Download our complimentary report with findings from our most recent CMO survey.

Interested in working with us? Let’s talk.

Join Our Team

Ready to watch your career take off? See our openings.

Our Agency Culture

We are cross-country collaborators. We are media mavens and marketing mavericks. We are shuffleboard aficionados.