Open Door: Virtual Sessions
Your PR Crash Course Starts Here.
Jumpstart your brand’s communications strategy today, thank us later. Our Open Door Virtual Sessions show you how tailoring your message can lead to impactful engagement that’ll elevate your brand – whether you’re an established company or freshly minted start-up. Watch the sessions below to learn how to build and nurture media relationships, responsibly communicate your brand’s values, how PR has evolved in recent years and much more.
PR in the New Normal — How Communications Have Evolved in Times of Great Change
Matter Account Directors and former journalists Claire Papanastasiou and Emily Quirk discuss how communications practices have changed in recent years. Viewers will learn how major world events have impacted the media landscape, as well as how to apply new communications principles to forge genuine connections with their internal and external audiences and communicate their brands’ value.
Matter Group Director Vanessa Taylor and Account Director Claire Papanastasiou discuss the nuances of communicating a brand’s purpose and values...
The Art of Thought Leadership
Doug Banks of the Boston Business Journal joins Matter to discuss the definition, benefits and demands of effective thought leadership...
PR for Startups
Learn the media challenges faced by startups and how to overcome them, key communications principles and how to nurture relationships...