Messaging Purpose

By Vanessa Boynton Taylor + Claire Papanastasiou

Epidsode 4: Messaging Purpose

Matter Group Director Vanessa Taylor and Account Director Claire Papanastasiou discuss the nuances of communicating a brand’s purpose and values in an age when a company’s ideals have never been more important. Viewers will learn about media and stakeholder expectations, tone and timing so brands can tell their own stories responsibly.