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Matter is a brand elevation agency that unifies PR, Creative, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.

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Matter in real life

Happy Earth Day! 🌎 With so many environmental Happy Earth Day! 🌎 With so many environmental issues to tackle, determining where to start or how to best approach a sustainable lifestyle can feel daunting.  Our Sustainability Committee put together four tips to help you start giving the planet a little more love today.  Have other tips to share? Drop them below 👇
It's been an incredible first few months of 2022 p It's been an incredible first few months of 2022 producing content for some amazing brands like Webex, Hitachi, RSM, Bevi, MENTOR, ThreatX, Veracode, Mascon Medical, Lark Health, Phillips Academy Andover, and more. And we’re very excited for what's ahead!
In collaboration with the Mass Technology Leadersh In collaboration with the Mass Technology Leadership Council, we asked “What is Boston’s Brand Problem?” How did the pandemic shine a light on issues of equity and access? And what opportunities for growth and positive change have come out of this past year’s challenges?So, we made a podcast to confront Boston’s sorted history around race and how the brand reputation of the city inhibits our ability to attract top talent and be the beacon of innovation for which so many strive.Now, we’re proud to share that our Podcast team's creativity and efforts have earned 2 Silver Awards in the Diversity, Equity, & Inclusion category at The Anthem Awards!Selection as a winner not only demonstrates world class talent, insight, leadership, and execution, it is also a best-in-class example of the work leading the way in the Impact Industry. We’re incredibly proud of this accomplishment for our small but mighty Podcast team. And congratulations to all the other @anthemawards nominees and winners!
Wishing a happy, healthy and restful holiday seaso Wishing a happy, healthy and restful holiday season to the entire Matter family – from our clients to our colleagues to your families.It’s been an exciting year for our agency and we’re beyond grateful to everyone who continues to make our journey a great one. Cheers to 2022! 🥂
Brand Levitation: * pinch of PR * shake of social Brand Levitation: * pinch of PR * shake of social * a signed creative work proposal * eye of newt and toe of shrew * large-ish Dunkin iced cold brewHappy Halloween from Matter! 🎃
Matter is on the MOOve! In early June, Matter head Matter is on the MOOve! In early June, Matter headed down to Pelzer, SC, to cover how Happy Cow Creamery is using Hitachi IoT sensors to manage their farm and storefront – enhancing animal care and property management while preventing product loss. Enjoy this behind-the-scenes look from our video team!
It’s hard to believe we’ve crossed the halfway It’s hard to believe we’ve crossed the halfway point of 2021, but here we are. And there’s so much to report. Ted Lasso Season 2. Another big win at the Oscars for Pixar, with Soul walking off with two golden statuettes. Oh, and how could we not mention Loki? What a ride! And like the mythical Marvel trickster, we’ve accomplished a lot over the course of the last few months. Sure, we didn’t hunt an alternate version of ourselves while tearing down the fabric of time (spoiler!), but we’re equally proud of what we did in such a short period. From brand anthems to product announcements, hybrid events to award-winning podcasts – we’re stoked to present our Q2 2021 Video + Audio reel.
Meat snacks. As though the satisfying snap of flav Meat snacks. As though the satisfying snap of flavor wasn’t enough, @countrymeats built a business on the fundraising power of these tasty treats. Think: the yum factor of a bake sale meets smoky, high-protein fundraising at scale. Clever – and delicious! But Country Meats had a problem. Their brand and online presence didn’t match their high-quality brand values, and consequently their audience didn’t understand what made the Country Meats story so special. After all, Country Meats is more than just a healthy alternative to other snack-based fundraising options – it's a family-owned business that’s been helping organizations of all kinds for over 40 years since their CEO first came up with the idea in his family’s barn. They knew they needed to do something big and that they needed some help to do it. Enter Matter’s digital and paid services teams. “It’s been over a year since Country Meats first approached us about their branding project,” says Kendall Pope, Senior Account Executive for Country Meats. “We’ve had so much success in this time that in June we extended the relationship for another year. That way we can continue getting their story out and growing their brand awareness. Plus, the relationship goes deeper than just business and contracts. We have fun banter and a completely transparent rapport, and their team was always in such good spirits. I always looked forward to our check-ins and reviews.” And the results of that strong relationship speak for themselves. As of Q1 2021 · Paid search efforts led to the highest sales month in company history (+95% compared to 2020) · Paid social led to .97% Video View Rate (vs. .68% benchmark) and 1.25% Click Through Rate (vs .60% benchmark) · Email Integration re-targeted audiences and resulted in $40K in sales and 64% conversion through a single sample-driven campaign · Email campaigns held a 26% Open Rate (vs 18% benchmark) and a whopping 35% Click Through Rate (vs 13% benchmark) So, yeah... snap into that! And swipe to see some bold before and impactful after shots of their site, along with other campaign highlights.
Have you heard the news? The Matter MoGraph team i Have you heard the news? The Matter MoGraph team is in love – with 3D animation! It’s a sweet kind of love, but also a pragmatic one. Sure, we’ve got the head-over-heels, over-the-moon and out-here-taking-windy-walks-around-Newburyport-together vibes going on. But that’s not it – our romance focuses on real results, audience delight and boosting engagement with these gorgeous graphics. And now, to match our passion, our team is more capable than ever to tell your story using visuals that your audiences love too. And guess what? We’ve even got a blog about it. Check out the link in our bio to read the full post, but for now here’s a quick taste. “Back in the day – like, way back – video games transported players to a flat, 2D world in which all manner of adventures, battles and epic princess rescues transpired. It was wild. And it was wicked different! Before that, kids were stuck in the real world throwing and kicking balls around outside and desperately trying to pass Go enough times to afford Boardwalk. (It was a sad time.) “Today’s audiences expect more from their experiences than ever before. A blurry plumber dressed as a raccoon running around jumping on bad guys just doesn’t cut it anymore. Those old ways that previously had worked so well – and that goes for video games as well as marketing content – don’t always provide the “more” our audiences expect. And, as with adding depth and texture to gaming experiences, you can tap into those expectations and desires, capturing your audience’s attention and delighting them, by adding 3D animation to your video marketing toolkit.”
© 2022 Matter Communications, Inc.
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  • What We Do
    • Our Offerings + Expertise
    • Services
      • Public Relations
      • Creative Services
      • Digital Marketing
      • Strategy + Planning
    • Industry Expertise
      • Healthcare
      • B2B Technology
      • Consumer
      • Food + Beverage
      • Professional Services
      • Cybersecurity
      • CX + Retail Technology
      • Energy + Sustainability
  • Who We Are
    • Life at the Agency
    • Diversity + Inclusion
    • Meet the Team
      • Leadership
    • Locations
      • Boston, MA
      • Newburyport, MA
      • Providence, RI
      • Pittsburgh, PA
      • Denver, CO
      • Portland, OR
  • Our Work
  • What We Think
    • What's Abuzz
      • News + Blog
    • Original Content
      • Open Door
      • On The Tech Trail
      • Cyberside Chats
  • Join Our Team
  • Contact Us
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