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Matter is a brand elevation agency that unifies PR, Creative, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.

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Matter in real life

Brand Levitation: * pinch of PR * shake of social Brand Levitation: * pinch of PR * shake of social * a signed creative work proposal * eye of newt and toe of shrew * large-ish Dunkin iced cold brewHappy Halloween from Matter! 🎃
Matter is on the MOOve! In early June, Matter head Matter is on the MOOve! In early June, Matter headed down to Pelzer, SC, to cover how Happy Cow Creamery is using Hitachi IoT sensors to manage their farm and storefront – enhancing animal care and property management while preventing product loss. Enjoy this behind-the-scenes look from our video team!
It’s hard to believe we’ve crossed the halfway It’s hard to believe we’ve crossed the halfway point of 2021, but here we are. And there’s so much to report. Ted Lasso Season 2. Another big win at the Oscars for Pixar, with Soul walking off with two golden statuettes. Oh, and how could we not mention Loki? What a ride! And like the mythical Marvel trickster, we’ve accomplished a lot over the course of the last few months. Sure, we didn’t hunt an alternate version of ourselves while tearing down the fabric of time (spoiler!), but we’re equally proud of what we did in such a short period. From brand anthems to product announcements, hybrid events to award-winning podcasts – we’re stoked to present our Q2 2021 Video + Audio reel.
Meat snacks. As though the satisfying snap of flav Meat snacks. As though the satisfying snap of flavor wasn’t enough, @countrymeats built a business on the fundraising power of these tasty treats. Think: the yum factor of a bake sale meets smoky, high-protein fundraising at scale. Clever – and delicious! But Country Meats had a problem. Their brand and online presence didn’t match their high-quality brand values, and consequently their audience didn’t understand what made the Country Meats story so special. After all, Country Meats is more than just a healthy alternative to other snack-based fundraising options – it's a family-owned business that’s been helping organizations of all kinds for over 40 years since their CEO first came up with the idea in his family’s barn. They knew they needed to do something big and that they needed some help to do it. Enter Matter’s digital and paid services teams. “It’s been over a year since Country Meats first approached us about their branding project,” says Kendall Pope, Senior Account Executive for Country Meats. “We’ve had so much success in this time that in June we extended the relationship for another year. That way we can continue getting their story out and growing their brand awareness. Plus, the relationship goes deeper than just business and contracts. We have fun banter and a completely transparent rapport, and their team was always in such good spirits. I always looked forward to our check-ins and reviews.” And the results of that strong relationship speak for themselves. As of Q1 2021 · Paid search efforts led to the highest sales month in company history (+95% compared to 2020) · Paid social led to .97% Video View Rate (vs. .68% benchmark) and 1.25% Click Through Rate (vs .60% benchmark) · Email Integration re-targeted audiences and resulted in $40K in sales and 64% conversion through a single sample-driven campaign · Email campaigns held a 26% Open Rate (vs 18% benchmark) and a whopping 35% Click Through Rate (vs 13% benchmark) So, yeah... snap into that! And swipe to see some bold before and impactful after shots of their site, along with other campaign highlights.
We shop. We cook. We eat. We find cool recipes, tr We shop. We cook. We eat. We find cool recipes, try new things and maybe add a little spice. Heck, some of us go so far as reading the labels for the ingredients we use! But even when we do, we don’t tend to see the company behind the label. The brand behind the brand, as it were. And in some cases, what we’re not seeing is the hundred-year-old, global distribution brand who made sure authentic ingredients were available to us at all. Pretty cool stuff! When JFC International reached out to us, we didn’t know their story, but we were excited and determined to tell it. And we had the chance to tell not just their broader brand narrative, but those of two of their house brands: @jbasketusa and @dynastyfoods. Across the board, @jfcinternational wanted to open their stories up to a broad cross-section of American audiences, creating awareness with a new video identity. Enter the talented Director and Videographer, Jesse Manfra... “JFC is a massive brand. They distribute a wide array of food & beverage products from Asia; some less known to a Western audience like Pa Chao and some that are probably in your fridge or cupboard right now like Kikkoman Soy Sauce. What most people, especially here in the States, don’t know is the name JFC. In our initial calls with representatives in their Los Angeles and Tokyo based offices we talked about who these videos would be speaking to and what they wanted people to know about the brand. We chose to focus on how this wasn’t just a story about a Japanese company, but a Japanese company intimately tied to a global love of good food and shared experiences. With that in place the storylines and editing developed naturally.” Swipe to see excerpts and still from the shoot – nice work, team!
“3 things to know about me: I’m a huge nerd, I “3 things to know about me: I’m a huge nerd, I love to run, and I animate. Oh, and the fourth thing is: ask me anything about sharks. Sharks are the best.”Joe Skonieki Motion Graphics Designer / Animator 3 years here at Matter“When I was in elementary school, we had to write 5 paragraph essays (remember those?) about our personal role models. Most kids wrote about their parents, professional athletes, teachers, historical figures, etc. Me? I wrote my essay on Sailor Moon, Samus Aran, Lara Croft, and Luke Skywalker. Animation and interactive media completely and totally shaped me into who I am today. But growing up I didn’t know who to look up to besides the characters themselves. So as an animator, my goal is to give people like me figures to look up to. Telling a story from start to finish, being able to educate or instill a life lesson... THAT is what’s exciting about what I get to do.”Oh, hey Joe 👋 tell us about your approach to work.“Of course, each project has its own hurdles, and sometimes they seem too high to get over. But my approach is to embrace those challenges and use them to propel me to be better at what I love. The internet has been a powerful ally in my learning journey – so many resources to learn from. And when I look at past projects, I'm most proud of those challenges I pushed myself through. A complex character rig, a beautiful animating texture, or a character design all my own. The payoff is knowing I didn’t give up.”Anything else?“Seriously, people – live your authentic self. At work, at home, everywhere. You’d be surprised how much everything in your life suddenly improves, from the quality of your work to your REM cycles. Being true to myself and engaging with my passions (and my inner child) is my secret weapon. And if you're like me, that means growing flowers, writing poetry, and running marathons while listening to boss battle music from video games. I mean, come on – what's more motivating than imagining you’re slaying a dragon while pounding pavement?”Thanks, Joe – we think you’re pretty sharktastic 🦈
Mentoring is more than a supportive relationship b Mentoring is more than a supportive relationship between individuals – it's a movement. And like any movement, its message needs to reach a broad audience in order to maintain momentum and growth. But let’s be real here: potential mentors – people who could provide critical support to the 1 in 3 young people who otherwise lack it – are just like any other audience. Busy. Distracted. Inundated by information and noise. They’re interested and poised to participate in the mentoring movement, but will they hear the call?Our client MENTOR (@mentornmp) knew their audience was out there but struggled to reach them through all the noise. So we built an integrated campaign to help connect potential mentors with the resources they need to get involved.Here’s how we did it.First, we gathered targeted data through a participant survey and focus groups. The stakeholders we spoke with included mentors and mentees, MENTOR board members, and financial partners like @nike, @linkedin, and @jpmorgan. From these we built audience personas that informed our creative concepts and marketing activation plan.Next, we brought our campaign to life to inspire and engage with the mentoring movement (swipe to see). Our creative included campaign branding, digital assets, a launch video, and partner toolkits for various channels like search marketing, email, paid & organic social, and PR. Finally, we increased media coverage across a variety of outlets with an ongoing PR program and a partnership with the @nba.With our integrated approach, we helped bring in over 210% more leads for new mentors since the start of the campaign.We love our clients, and we love providing them with the critical support they need to engage their audience and continue their important work. Wait a second... providing critical support sounds familiar, right? Now, we’re not saying that we “mentor” our clients, per se, but if the work we do and the relationships we build help facilitate work by non-profits like MENTOR? Well, then it feels like we’re doing what we can to make the world just a little bit better. And that’s the kind of movement we can get behind.
Groundbreaking science. Complex, specialized techn Groundbreaking science. Complex, specialized technologies. And the need to communicate it all in a compelling and thoughtful way that anybody could understand.Yikes – sounds like a pretty heavy lift, right?When @cellink3d approached our team with their needs, we knew it would take some time to tease out our approach. How could we tell their story without accidentally diluting the complexity of their work? What animation and storytelling styles could we apply to their revolutionary work without revolutionizing their brand identity? And how do you show something like 3D printed tissue without seeming too medical and – honestly – gross.Enter Sarah Delahunty, Motion Graphics Designer and Animator extraordinaire.“The Cellink Bioconvergence project was exciting to work on. I had to translate this intensely intricate science into an animated piece that wouldn’t alienate someone who didn’t understand the specifics of the science. But it still needed to resonate and make sense to someone working specifically in the field – so we couldn’t dumb it down. It was a tough balance to strike, but through careful planning and teamwork, we created something both informative and beautiful to watch.”Swipe to see some of Sarah’s process. And if you want to see/learn more, leave your comments and questions below.
Season 2 is here! Join us for candid stories of ch Season 2 is here! Join us for candid stories of challenge and transformation from some of Boston’s most influential voices in the new season of #OnTheTechTrail. We’re producing this podcast in collaboration with @masstlc. The full second season is available now at the link in our bio and wherever you listen to podcasts.
© 2021 Matter Communications, Inc.
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