Blog / By Matter
Building a Strong Brand Strategy: The Key to Business Success
A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using… Read more »
News / By Matter
Matter Launches Comprehensive Media Training Offering
New offering expands Matter’s expertise in empowering executives to navigate the changing media landscape BOSTON, Aug. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the launch of its media training offering. Building… Read more »
Blog / By Kate Aviv
Lights, Camera, confidence: Mastering The Media in Q4
Business leaders are charging full speed ahead into tradeshow and announcement season, with marquee events like Mobile World Congress, Dreamforce, and Kubecon attracting journalists looking for groundbreaking stories and expert voices. Furthermore, Q4 often coincides with product launches, major announcements,… Read more »
Blog / By Maia Laperle
Maintaining Momentum – Videos for the Bottom of Your Sales Funnel
You already know that your sales funnel is like a waterslide (and if you don’t, feel free to go back and read part 1 & part 2 of our Videos for your Sales Funnel series). What I’m going to say… Read more »
Blog / By Tim Hurley
Considering a New Marketing Agency? Here are 7 Things to Look For
Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of… Read more »
Blog / By Ethan Lyons
The Best Free AI Image Generators (Power Rankings)
Looking for free AI image generators to help you create incredible images? Well, look no further. We’ve put together a power ranking of the best free AI image generators on the web so you can stop pouring over Reddit posts… Read more »
Blog / By Maia Laperle
Videos for the Middle of Your Sales Funnel
Marketing videos aren’t all about awareness. Sure, video is great for getting new prospects in the door, but it’s also a great way to stay connected with your potential new customers throughout the buyer’s journey. 79% of marketing leads are… Read more »
Blog / By Renee Smith
How to Create a Successful Paid Media Strategy
I started my career in SEO and have grown used to my friends and others not quite knowing what exactly it is I do. Now, working in paid media, I thought I’d have an easier professional story to tell –… Read more »
Research from agency’s consumer PR + Marketing experts highlights strong opportunities for CPG brands across influencer marketing, in-store and online retail, healthy alternatives and more BOSTON, July 23, 2024 — Matter Communications — a Brand Elevation Agency that integrates PR,… Read more »
Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth… Read more »
In today’s digital landscape, the belief that marketing programs can always be refined is fundamental. Capturing, synthesizing and understanding all available data is crucial for identifying areas of improvement whether you are targeting consumers directly or influencing the C-suite buying… Read more »
Blog / By Jessica Beote + Deanna Meservey
What We Learned at Swaay.Health Live 2024
Swaay.Health Live emerged as a beacon of innovation and collaboration, igniting discussions on the dynamic landscape of healthcare marketing. After digesting all the rich content and meaningful discussions, here are the top five takeaways we gleaned from the show that… Read more »
Blog / By Maia Laperle
Making an Unforgettable Impression: Videos for the Top of Your Sales Funnel
Your business needs video. Video generates more leads, communicates a more memorable message and is shared on social 12x more than text alone – and because search engines prioritize content that includes video, more people will be exposed to your… Read more »
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