‘The Telly Awards’ is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an…
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Coronavirus continues to accelerate dramatic changes across the retail industry, and it’s hard to imagine what the sector will be like for businesses and shoppers in a post-pandemic world. According to a new report from market research company Euromonitor, U.S. retail…
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 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR…
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While the digital landscape has changed over the past few months, businesses are still looking to accomplish the same goals: generate leads/sales, drive awareness and/or engagement, and sustain or grow their leadership position. To do so, it’s imperative to focus…
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As the COVID-19 pandemic continues to dominate the news cycle and the thoughts of communities worldwide, a recent survey by the Pew Research Center reveals that readers are beginning to show signs of news fatigue. The survey reported that 72%…
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At the beginning of the year, plant-based proteins in new categories, healthy snacks on the go, smaller brands, pea protein, functional foods and more were touted to be the biggest trends that would shape the food industry in 2020. While…
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Over the coming weeks, we’ll be sharing six tactics you should consider employing to adapt your marketing programs to our new remote world. Welcome! Today is Part I, Leveraging Video as Part of the Marketing Funnel. #1. Transition to Virtual…
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When I was a boy and I would see scary things in the news, my mother would say to me, “Look for the helpers. You will always find people who are helping.” Those were the wise words of Pittsburgh’s own…
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We are fortunate at Matter to work with a myriad of amazing organizations that are contributing directly to the fight against COVID-19. The Matter Health team is proud to work closely on the second line supporting dozens of healthcare companies…
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This week our video team is celebrating five new award wins from the Muse Creative Awards and the American Advertising Awards. The Muse Creative Awards was created by International Awards Associate Inc. in 2015, to answer a need for nurturing…
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