15 Years Young: A Look Back and Ahead to the Future of PR, Social and Digital

Scott Signore

Value-Based Healthcare Needs Value-Based Public Relations
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How CEOs Can Elevate Their PR Profile in 2018
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Three Ways to Ensure Top Tier Visual Content During a Photo/Video Production
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If you’ve had the pleasure of trying to access healthcare in the U.S. over the last couple of decades you have probably found yourself asking WTF at least once. You are not alone! Matter client What’s the Fix? (#WTFix) is…
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While a lot of attention is often given to reaching the male demographic between the ages of 18 and 34, when it comes to many consumer brands, reaching Millennial Moms (those born between 1981 and 1996) is becoming a huge…
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With the number of corner-cutting tools and tricks on the Internet for everything from video games to weight loss, it is hard to narrow down which ones are timesavers and which will have you spending more time on it than…
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This month, the Matter Video Team created three distinctly different company overview videos for clients Threat Stack, Karv and BSW Wealth Partners. The Matter Design Team worked on landing pages, custom icon sets and an e-book. Check them out below.…
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The very mention of a trade show can strike fear (or at least anxiety) in many. Maybe you have painful memories of loading hundreds of USBs, got a bunch of paper cuts wielding brochures, or crushed your fingers in a…
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The first quarter of each year is often filled with new launches, new goals, and even new faces. In my experience, there’s a healthy balance between looking back at what was accomplished the year prior and planning for what’s coming…
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As many brands know, influencers are a necessary part of any consumer PR and digital marketing program and an effective way to amplify a product or services launch. However, the landscape has changed dramatically over the years and continues to…
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Earlier this month, I had the privilege of attending the Healthcare IT Marketing & PR Conference (HITMC), a get-together specifically tailored to professionals in the healthcare marketing space. Daily sessions included strategy discussions about the common challenges healthcare marketers face,…
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Recently, I had the pleasure of representing Matter and six of our clients at HIMSS 2018 in Las Vegas. If you’re not familiar, HIMSS is one of the largest healthcare technology conferences in the country, bringing in more than 40,000…
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Another year, another great NewCo. Matter joined a tribe of talented, tech-hungry people last week for the 3rd annual NewCo Boston Festival, hosted by the Mass Technology Leadership Council (MassTLC). During the two-day event, attendees step out of their day-to-day…
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