Boosting brand engagement. Aligning your brand with visual trends while differentiating yourself in crowded spaces. Going above and beyond what seems visually possible. And giving you the single best tool for demonstrating the ins, outs and everything-in-betweens of a product…. Read more »

There’s an old saying that goes, “Hindsight is 2020.” You’ve probably heard it – who hasn’t? But, as we push into the second half of 2021, we might adjust it to reflect how the challenges of this past year sit… Read more »

Agency’s Dedicated Healthcare Team Helps Elevate Awareness and Brand Image for Rapidly Expanding Dental Organization with a Fully Integrated PR Program. BOSTON – June 8, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and… Read more »

Here’s a question we get a lot here at Matter: Are podcasts worth adding to my content marketing strategy? The answer to that is simple: yes. Wait, are you not convinced by our one-word answer? Well, you’re in luck, because… Read more »

Blog / By Courtney Baumann

MEDIA ON THE MOVE: APRIL 2021

More than 300 newspapers closed in 2020, with print and digital ad revenue experiencing double-digit decreases. Today, only 20% of U.S. readers pay to access online editions of their favorite papers and only 3% say newspapers are their primary information… Read more »

Podcasts vs. Video Series   So, you’ve realized the value of long-form content in building brand affinity and audience interaction – that’s awesome! You’re already ahead of the B2B and B2C content curves. Now comes the real challenge (also the fun part): planning and producing that content. With our breakdown… Read more »

Remote work continues to gain popularity and remains a necessity for the modern workplace. But how do you continue fostering top-notch work from afar? Stellar creative teams — like the award-winning bunch at Matter — thrive on an environment that’s… Read more »

Integrated Agency Honored as Gold Stevie® Award Winner for Delivering Innovative Programs that Elevated Brands Through Tumultuous Times. BOSTON – May 4, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — was… Read more »

Brand Affinity, Binge-worthiness and You   You’ve probably heard tales of brand affinity, what some marketers call the holy grail of audience engagement. And there’s a good chance you know it’s a powerful way to build relationships between your brand… Read more »

Thank you clients and collaborators! From remote productions to animated explainers, virtual experiences to podcasts, 2021 has shot off like a canon for our video + audio services team. Check out our Q1 video highlights reel and a few of… Read more »

The First in a Series of Informative Webinars from the Integrated Agency’s Virtual Open Door Program BOSTON – April 14, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its free live Open Door series webinar, “PR in the New Normal — How Communications Have Evolved… Read more »

Blog / By Courtney Baumann

Media On The Move: 4.13.21

The saying goes, “April showers bring May flowers.” At Matter we prefer, “April pitches bring May features.” OK, maybe I made that up… but it works, right? April will be filled with plenty of newsjacking opportunities from tax season and… Read more »

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners –… Read more »

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