Which Social Media Platforms are Right for Your Brand?

Matter

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As our favorite month of fireworks and beach days comes to a close, we have to remember the ever-changing world of social media platforms. This past month, we saw quite a few updates that will impact day-to-day usage and long-term…
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Ten years ago, if your business wanted to have a presence on social media, there weren’t many places to go. What a difference one decade can make. Facebook now boasts the world’s largest user base and an incredibly sophisticated ads…
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In recent weeks, we see the continued trend of shrinking newsrooms. Notable publications like the LA Times and Barron’s lost key members of their staffs for unannounced reasons, and a handful of outlets are paring down their reporting staff and…
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Healthcare is in the midst of a major transformation, and technology promises to factor significantly into how this pillar of our society and economy comes out the other side. As the industry continues to evolve and shift further toward a…
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From my latest observations as a recent graduate, not everyone is jumping right into a job in their major. Many of my fellow classmates seem to be taking the summer off, applying to graduate programs, or taking smaller jobs, such…
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As reporter shakeups continue, we also are starting to see a trend in publications streamlining their areas of focus. Likely due to smaller editorial staffs, major outlets are paring down their lists of series, columns and blogs and are instead…
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We continue to see major shakeups going on across the media, but specifically among business press. This past week was marked by significant layoffs at both Huffington Post and Time Inc. These announcements come just weeks after IDG reported a…
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As a Social Media Strategist at Matter, Lindsay brings 5+ years of agency experience with B2C and B2B brands on social media. He specializes in overseeing and executing paid social media strategy on behalf of Matter clients and has expertise…
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Newsjacking is the art and science of injecting your ideas (or your client’s) into a breaking news story to obtain media coverage and ultimately elevate the brand. Since most clients aren’t wired with a journalist’s brain, it’s our job as…
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It’s that time of year: you’re beginning to plan your company’s high-profile annual event that happens…well…annually. From location logistics to the run-of-show, invitations to the open bar – and even cementing this year’s sure-to-be-inspiring theme – there are many things…
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