Wiretapping. Conflicts of interest. Russia. Twitter. Fake news. From a public relations perspective, the events originating from and surrounding the current administration are jaw-dropping. The news pipeline is a perpetual PR case study, making for spirited conversations among media professionals.…
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I recently had the pleasure of attending my very first TechFestNW, an annual tech conference that brings the brightest minds, companies and ideas in technology together in the Rose City. Throughout the two-day event, various speakers – from growing startups…
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Matter is a proud sponsor of Boulder Startup Week, an independent, five day event that celebrates the unique community in Boulder, Colorado from May 15-19. Learn more about us and where we will be this week from the blog post…
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Brands and organizations are moving more heavily into content marketing, and the demand to produce a stream of creative work means marketing managers are looking for ways to get it done at scale. One way to approach this is to…
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Language is behavior. This mantra was preached at me and my colleagues constantly by a former boss (and current mentor in absentia) from my days in San Francisco. One of his favorite ways to illustrate it was to insist that…
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Most Millennials will agree being in today’s workforce is hard. Not for the reason of actually working – because that in and of itself is challenging – but more as it relates to the number of opportunities available to us. There…
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Requests for proposals (RFPs) are a double-edged sword for PR agencies like Matter. Of course, it’s far better to be invited to compete than to be left on the sidelines; it’s gratifying to know your reputation for PR results earned…
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Almost any brand can benefit from great PR, but not every brand is ready for media relations. Earned media is part of a much larger PR picture, and a solid, strategic foundation can make all the difference when it’s time…
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It’s been said that “you have not lived today until you have done something for someone who can never repay you,” and here at Matter, we agree! With five different offices across the US, each of our offices are involved…
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Have you ever thought about how much time you spend browsing your preferred social media channels? According to Nielsen, consumers devote an average of 5 hours and 30 minutes per week using social media. With that in mind, it’s no…
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