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  “I know our company needs some video customer testimonials to better communicate our value to prospects. But should we capture as many as possible at our annual trade show, or should we focus on shooting just a few on-site…
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Jesse Ciccone, VP and managing director at Matter recently spoke with Myomo CMO Cliff Conneighton to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Jesse Ciccone (JC):…
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Wondering what we’ve been up to lately? Besides filming in seven different countries like Germany, Australia and Mexico, winning 13 awards for our creative work, and launching a client’s new brand alongside our PR and Digital Marketing peers, I would…
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Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding communities.  …
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Industry trends, client successes and rock star employees here at Matter were enough to keep our blog content flowing during 2018. But, with limited time during the day and a high volume of content available online, it is impossible to…
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“Everyone eats.” Food is synonymous with memory, Don’t believe me? Watch the climax from Ratatouille. It’s indicative of all cultures. Witness that in action by throwing on Parts Unknown: you’ll notice most of the conversations take place around a table…
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The last month of the year can go by in a blink of an eye. There are holiday parties, gift swaps, happy hours, and oh yes end of year pitching and reporting. Here are a few quick tips to keep…
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  I can’t believe I’m saying it, but 2018 is almost over.  I know, crazy, right?  If you’re anything like us here at Matter, the final few months will likely be consumed by two major undertakings: planning for the holidays…
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Pittsburgh may be one of the country’s most misspelled cities. Seriously. Ask any Pittsburgher, and I’m sure he or she can recount a recent situation where they corrected someone. It’s the H that troubles people. And for good reason. Pittsburgh,…
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What career advice do you have for us girls? This was the primary question put forth by the 300+ high school girls attending Harvard’s Young Women’s Business Leadership Conference to inspire and encourage future leaders. The stellar two-day conference was…
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