Blog / By Kate Duchaney

Media on the Move: Retail Special Edition

We’re halfway through 2020 and the coronavirus pandemic continues to dominate the retail news cycle. While it’s unclear how much permanent damage has been inflicted, current media headlines affirm that the effects of the pandemic could be long-lasting and have… Read more »

Blog / By Marissa Lindstrom

5 Ways to Take Your Email Strategy to the Next Level

To run an effective email marketing program, it’s important to make sure your organization is utilizing automation to its full potential. Understanding and implementing email best practices can significantly elevate your email strategy and deliver a clear ROI for your… Read more »

News / By Matter

Matter Named Agency of Record for HMS

Matter has entered into a multi-year agreement to serve as the agency of record (AOR) for HMS (NASDAQ: HMSY), a healthcare technology company and leading provider of payment accuracy and population health management solutions.

Blog / By Julie Schweizer

So, You Want to Launch an Influencer Campaign – Part 2: Influencers in the Age of Coronavirus

As we continue adjusting to these unprecedented times, one aspect of the “new normal” we’re all getting accustomed to is the unavoidable time spent on our phones, scrolling through social media as we daydream about a time before social distancing.

Blog / By Matter

Celebrating the Results of the 2020 PR Club Bell Ringer Awards

The PR Club held its first-ever digital awards ceremony to celebrate the winners of the 52nd Annual Bell Ringer Awards. This two-day event showcased the work of PR professionals from dozens of companies across New England. And we are thrilled… Read more »

Blog / By John Megna

MARKETING JUMP START PART III: THE DIGITAL BUYER’S JOURNEY

The digital buyer journey is the path your prospects take in order to become the customer. In the age of digital expansion, your customers are engaging in google searches, reading content online and turning to social media now more then… Read more »

Blog / By Matter

Matter Unveils New Brand and Website to Amplify Integrated Agency Story

Integrated PR agency’s revitalized website and brand design reflect comprehensive offerings that help diverse brands across industries adapt to their changing environments. BOSTON – June 23, 2020 – Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and… Read more »

Blog / By Tim Bradley

An At-Home Guide to Content Creation

Resources to Empower Your Brand to Create Impactful Marketing Content from Home Amidst the new work-from-home world, Matter’s robust creative and video teams developed a series of guides to help clients create rich, impactful content using smartphones, webcams, podcasts, animation… Read more »

Blog / By Andrew Petro

Now Pitching: Joan Verdon, Forbes

Welcome back to second addition of Now Pitching, Matter’s monthly retail tech Q&A that features the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. Last month we spoke with Dan Berthiaume of Chain… Read more »

Blog / By Tim Bradley

Matter Wins 7 Honors at The 2020 Telly Awards

‘The Telly Awards’ is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an… Read more »

Blog / By Kate Duchaney

The Retail Roundup: COVID-19 Edition – Take 2

Coronavirus continues to accelerate dramatic changes across the retail industry, and it’s hard to imagine what the sector will be like for businesses and shoppers in a post-pandemic world. According to a new report from market research company Euromonitor, U.S. retail… Read more »

News / By Matter

Matter Survey Reveals Consumers Find Influencers More Helpful and Trustworthy than Brands During the Pandemic

Research from integrated PR agency highlights strong opportunities for influencer marketing across brand categories, as digital media consumption grows due to social distancing.  BOSTON – May 26, 2020 – New data released by Matter Communications – a Brand Elevation Agency… Read more »

Blog / By Julie Schweizer

So, You Want to Launch an Influencer Campaign Part 1: Customizing Your Campaign

 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR… Read more »

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