Why does your brand exhibit and attend trade shows? The answer is simple: Because that’s where your customers are. Trade shows offer brands an opportunity to engage with and market to a captured – and very targeted – audience. Trade…
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Finding a Balance to News on Social Networks Amidst the expected news of continued staff slashing in media and funding cuts for print publications, Facebook has really made a splash in the news cycles over the past month. The social…
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This content originally appeared in O’Dwyer’s Communications and New Media: Healthcare Issue   When asked what the purpose of marketing is, most healthcare executives will say something like “to drive sales.” While that is certainly correct, it is an increasingly…
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Let’s face it:  regardless of your company’s size (startup to Fortune 500), industry (tech, health, lifestyle, manufacturing, professional services, retail, etc.), or target audience (B2C or B2B), a robust portfolio of high quality video content is the most effective way…
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  The availability of CBD to the mass market couldn’t have come at a better time. It bridges several conversations, including prescription medication, health and wellness, cannabis and more. The market is wild, and people are excited. CBD is having…
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Currently, in this age of social media, viewers and consumers are constantly bombarded with information. Believe it or not, TIME shared that marketers only have a window of up to 8 seconds to grab a viewer’s attention before they click away.…
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Several high-profile political stories are, predictably, dominating headlines. As ubiquitous as they seem, right beneath the top layer are narratives flowing throughout the professional and business world. Market consolidations continue to pop across everything from the CRM space, to automotive,…
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Thank you to our clients and collaborators for another excellent few months of work! This quarter, we’ve focused on expanding our team and creating award-winning work that gets results. We recently won two Gold awards from The W3 Awards for…
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The Colorado cannabis industry is impressive for several reasons: the first state to fully legalize cannabis with Amendment 64, the scrappiness and ingenuity with which companies have built brand equity, and the push to professionalize the industry to ensure its…
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If you told me six months ago that I’d be at Boston University, in the middle of summer, listening to lectures about content writing for public relations (PR), I’d have probably avoided you like you were a crazy person on…
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