Blog / By Hannah Osmani

Sticking it to the ‘Gram — Instagram Swapping out Swipe Up for Stickers

Imagine it: You’re tapping through your Stories, and an influencer you follow posts something you want to react to. You swipe up to hit it with that Lit emoji and all of the sudden, poof, you’re on some product page…. Read more »

Blog / By Jacqueline Jhoda

Media on the Move: August 2021

As summer comes to an end and fall quickly approaches, we can almost feel the change in the air. But it’s not just the seasons that are shifting — many of us are making big moves, whether to a new state, new school or new job. And the media landscape is no exception, undergoing plenty… Read more »

Blog / By Sara Roberts

Buyer Personas: Connecting Your Brand to Your Customers

So, you just met someone, and you’re trying to break the ice. You may start with a few questions, like: Where did you grow up? Where do you live now? What do you do for work? What do you do… Read more »

Blog / By Gabe Gerzon

Is your podcast a slow burner or a page turner?

The ultimate guide to releasing your branded podcast   Give your team a round of applause. Pat yourself on the back. You just finished recording and editing an entire season of your branded podcast, which is a huge friggin’ deal. And you know… Read more »

News / By Matter

Matter Health Achieves 2X Growth Across Revenue, Staff and Client Portfolio

Integrated Agency’s Dedicated Healthcare Team Supports Growing Organizations and Industry Verticals Amidst the Past Year’s Unparalleled Innovation. BOSTON – August 10, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy —… Read more »

Blog / By Tim Bradley

The Latest + Greatest from Matter Video + Audio: Q2 2021

It’s hard to believe we’ve crossed the halfway point of 2021, but here we are. And there’s so much to report. Ted Lasso Season 2. Another big win at the Oscars for Pixar with Soul walking off with two golden statuettes. Oh, and how could we not mention Loki? What… Read more »

Blog / By Matter

Matter Sustainability: Doing More to Waste Less

Summer is in full swing here at Matter, and it’s wild. Yeah, you heard us right: WILD. OK maybe it’s not slip-n-sliding-to-Coolio’s “Fantastic Voyage” or ghost-riding-a-Maserati-in-Palm-Springs wild, but definitely wild in the seeing-each-other-in-person, offices-opening-back-up, oh-you’re-taller-than-I-thought-you-were sense of the word. And… Read more »

Blog / By Annie Mitchell

AI is Less Complicated (and Less Scary) Than You Think

  When people think of artificial intelligence (AI), they probably imagine robots that look eerily like humans, Hal from the movie 2001: A Space Odyssey or just the general destruction of all humanity at the hands of omniscient mechanical overlords…. Read more »

News / By Matter

Matter’s Open Door Presents: Messaging Purpose

The Fourth Episode in the Integrated Agency’s Free, Virtual Open Door Program Will Teach Participants About Responsible Communications BOSTON – July 21, 2021 – Matter Communications, a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy, announces… Read more »

Blog / By Jessica Boff

5 Ways Your Brand Can Join the LinkedIn Revolution

In 2003, a new online platform called LinkedIn was born with an aim to help people find career opportunities. Throughout the years, we watched as LinkedIn evolved from a job searching and networking platform, to a thought leadership sharing outlet with brand building and advertising opportunities. Lately, LinkedIn has really stepped up its game by including… Read more »

Blog / By Matter

How Social Media Is Increasing Visibility for Non-Binary People

Today, we’re celebrating International Non-Binary People’s Day! Non-Binary People’s Day is recognized around the world as an occasion to shine a light on those who identify as non-binary and celebrate the rich diversity of the community.  The term “non-binary” describes someone who does not identify exclusively with the binary gender terms of male or… Read more »

Blog / By Tim Bradley

Stealing the Show – Matter Adds 21 Video Award Wins to Its 2021 Collection

Roll out the red carpets. Put on your finest of fineries. It’s awards season, and Matter is absolutely cleaning up with our podcasts, branded videos and live virtual experiences and product launches. Now, we don’t like to brag – it’s… Read more »

Blog / By Kate Duchaney

Matter’s CX 20: Media Edition Q3 Part 1

Welcome to Matter’s Customer Experience 20 list, or ‘CX 20’. Each quarter, we’ll highlight the market’s top 20 thought leaders who are advancing CX knowledge, news and best practices across various industries – from retail and logistics to advertising and… Read more »

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