Blog / By Wyatt Craig
Changing Trends in the b2b Buyer Journey
If you’re noticing that B2B buyer behavior is becoming harder to keep up with, you’re not alone. Buyers are under pressure to move fast, but they also can’t afford to make the wrong call. Reports from G2, Gartner, TrustRadius, 6sense,… Read more »
Blog / By Alexandra Enayat
Why Most B2B Emails Miss the Mark
You’ve seen them. You’ve probably sent them. Those marketing emails that talk at you, not to you. Despite all the tools we have, too many brands still send email blasts that ignore context, intent, and buying stage. The fix? Lean… Read more »
Blog / By Hannah MacVane
When Media Training Matters Most: Timing It Right for Maximum Impact
Summer is officially here – and with it typically comes a slower-paced and somewhat lighter news cycle. Executives’ schedules may also be slightly more flexible so it’s a good time to think about media training ahead of the busy fall… Read more »
Blog / By Ellie Quinn
3 Reasons Trade Media Strengthens Your Healthcare PR Strategy
In today’s crowded media landscape, a smart healthcare PR strategy involves more than chasing tier-1 headlines, which are more competitive than ever. Matter Account Manager, Rachel Peck, recently broke this down in a blog post, if you missed it, you… Read more »
The IAB NewFronts 2025 conference, held from May 5th to May 8th in New York City, serves as an annual check-in for the digital advertising industry, and this year was no different. Organized by the Interactive Advertising Bureau (IAB), NewFronts… Read more »
Agency’s B2B Tech PR Team Drives Executive Visibility for HighByte Across the Evolving Industrial DataOps Industry. BOSTON, June 24, 2025 – Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has… Read more »
Blog / By Dan Ventresca
A View of Health-tech With Help From Bob Dylan
When Bob Dylan wrote “The times they are a-changin’,” he likely didn’t anticipate the scale of “a-changin’” occurring in our country today. Disruptions to the economy, federal agencies, grant programs and elsewhere have created a cooling effect across business sectors,… Read more »
Agency formalizes project-based PR offerings for consumer brands looking to grow awareness and generate media buzz BOSTON, June 17, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced new project-based consumer… Read more »
News / By Matter
Matter Secures Six Awards at the 57th Bell Ringer Awards
Agency is Honored by the PR Club for its Outstanding Client Campaigns and Professional Achievements BOSTON, June 5, 2025 — Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – is deeply proud to announce it has won… Read more »
Agency’s Dedicated Team for Highly Focused PR + Content Programs Surpasses Client Goals for Media Exposure, Community Engagement and Social/Influencer Engagement Boston, June 3, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services –… Read more »
Nurturing leads in the middle of the funnel (MOFU) means finding clear, consistent ways to communicate the value of your product. Luckily, you’ve already got your audience’s attention and they’re now considering purchasing from you — they just need some… Read more »
Blog / By Reagan Myers
Can You Hear Me Now? Coming to Terms with Disability
My freshman year of college, out on my own and in charge of my health for the first time, I didn’t realize you had to take an allergy pill every day for it to be effective. As a result, I… Read more »
Blog / By Rachel Peck
What Defines a Tier-1 Media Hit in PR?
There will be some publications that never lose the glossy label of tier-1 media. It will always be a good day when you have positive coverage on The Today Show or in Fortune. But the media landscape is changing –… Read more »
Interested in working with us? Let’s talk.
Join Our Team
Ready to watch your career take off? See our openings.
Our Agency Culture
We are cross-country collaborators. We are media mavens and marketing mavericks.