Blog / By Melanie Orcutt
How to Identify Your Target Audience: Marketing Tools & Tips
You can’t build your marketing strategy on guesswork. Whether you’re launching a new product or revamping your marketing strategy, knowing exactly who you’re talking to, what resonates with them, where they spend their time-consuming content and how they make buying… Read more »
Blog / By Hannah MacVane
Why PR Pros Must Expand Their Media List: Tapping into Podcasts, Substack and More
Americans are increasingly getting their news from non-traditional media like social media and other alternative sources. Substack, for one, has seen a huge jump in popularity over the last few years, recently hitting a record 5 million paid subscribers. At… Read more »
Blog / By Kirra Sullivan
The Rise of B2B Influencers: A New Era of Brand Awareness
Influencer marketing has been a common practice in direct-to-consumer spaces for years, with the rise in popularity of platforms like TikTok driving revenue for brands, individuals and social media sites alike. In fact, since 2020, the global influencer marketing market value has… Read more »
Blog / By Jackie Brown
How Professional Services Firms Can Get Quoted in the Media in 2025
Professional services firms are grappling with a lot: widespread and unpredictable regulatory and economic changes, the state of AI, a difficult hiring market – the list goes on. And they’ll need to simultaneously help clients overcome the very same issues…. Read more »
Blog / By Julianna Sheridan
Why Crisis Response Training is Critical for Your Organization
We recently laid out why your organization needs a crisis communication plan, but once you have the plan in place, it’s not a “set it and forget it” document. Organizations that invest in training for their crisis communications response team… Read more »
Blog / By Marc Checket + Gabe Gerzon
Dos and Don’ts of Using AI for Video
AI is Transforming Video Production—Are You Using It the Right Way? Artificial intelligence (AI) has undeniably transformed video production, offering tools that streamline processes and enhance creativity. But like any tool, AI is only as effective as the person wielding… Read more »
Blog / By Julianna Sheridan
Crisis Ready in 2025: Why Your Organization Needs a Custom Crisis Communications Plan
At the beginning of this year, we outlined the key threats we predict organizations will encounter and the crisis communication strategies leaders can use to stay prepared. Over the next several weeks, we’ll examine each of these tactics in more… Read more »
Blog / By Rory Nolan + Melody Curran
3 2025 Super Bowl Ads That Got Us Talking: Tubi, Dunkin’, and Fetch
Every year, brands pull out all the stops to make a splash. Some go for patriotic, some go for sentimental, while others go for absurdity. This year, three ads caught our attention and got us talking. Melody Curran (Brand Strategist)… Read more »
Blog / By Andrew Petro
Mastering Media Interviews: The Art of Bridging
Media interviews can take unexpected turns, but that doesn’t mean you have to lose control of your message. Whether you’re facing a tough question or simply steering the conversation where it needs to go, bridging is a valuable tool. Done… Read more »
Blog / By Courtney Fitzgerald
A Healthcare Social Media Checkup: Dos and Don’ts of Social Media Marketing for Healthcare Orgs
Whether you’re a health tech firm, consumer health and wellness brand or a healthcare provider, social media marketing has taken many twists and turns over the past few years. From increased fragmentation of social media channels to new channels like… Read more »
Blog / By Marc Checket
2025 Marketing Trends Unwrapped: Evolving from 2024’s Landscape
From AI breakthroughs to micro-moments, here’s how marketing hit all the right notes in 2024 and will continue to sing loud in 2025. With 2024 behind us, marketers are now fixated on what comes next. The trends that dominated last… Read more »
Agency’s specialist team adds and expands critical public relations and content work with several leading professional services organizations BOSTON, Jan. 29, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the… Read more »
Blog / By Rachel Almas
CES 2025: Our Insights and the Best Strategies to Stand Out
CES 2025 brought together more than 140,000 attendees and 4,500 exhibitors. It’s known as the most powerful tech event in the world, and the perfect opportunity to shape the future of tech while capturing the attention of a massive global… Read more »
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