Blog / By Reagan Myers
Can You Hear Me Now? Coming to Terms with Disability
My freshman year of college, out on my own and in charge of my health for the first time, I didn’t realize you had to take an allergy pill every day for it to be effective. As a result, I… Read more »
Blog / By Rachel Peck
What Defines a Tier-1 Media Hit in PR?
There will be some publications that never lose the glossy label of tier-1 media. It will always be a good day when you have positive coverage on The Today Show or in Fortune. But the media landscape is changing –… Read more »
Blog / By Meg Cafferty
Top Cybersecurity Trends from RSAC 2025: Takeaways for Tech Marketers
And just like that, another RSAC is in the books! Over 40,000 industry professionals gathered in San Francisco for the biggest annual cybersecurity event of the year, the RSA conference. The energy was electric, as always, from showcasing new product… Read more »
Blog / By Jeanne Martin
Five Important Conversion Metrics in Paid Media for B2B Marketing
In the B2B world, paid media isn’t just about traffic or impressions—it’s about generating real, measurable outcomes that contribute to pipeline and revenue. But with long sales cycles, multiple decision-makers and a highly targeted buyer journey, measuring success isn’t always… Read more »
Swaay.Health LIVE 2025 did not disappoint. The event brought together like-minded marketing and communications professionals from tech companies, health IT firms, hospitals, media outlets, payers and non-profit organizations for a three-day event focused on education, discovery and networking. At this… Read more »
Blog / By Melanie Orcutt
How to Identify Your Target Audience: Marketing Tools & Tips
You can’t build your marketing strategy on guesswork. Whether you’re launching a new product or revamping your marketing strategy, knowing exactly who you’re talking to, what resonates with them, where they spend their time-consuming content and how they make buying… Read more »
Blog / By Hannah MacVane
Why PR Pros Must Expand Their Media List: Tapping into Podcasts, Substack and More
Americans are increasingly getting their news from non-traditional media like social media and other alternative sources. Substack, for one, has seen a huge jump in popularity over the last few years, recently hitting a record 5 million paid subscribers. At… Read more »
Blog / By Kirra Sullivan
The Rise of B2B Influencers: A New Era of Brand Awareness
Influencer marketing has been a common practice in direct-to-consumer spaces for years, with the rise in popularity of platforms like TikTok driving revenue for brands, individuals and social media sites alike. In fact, since 2020, the global influencer marketing market value has… Read more »
Blog / By Jackie Brown
How Professional Services Firms Can Get Quoted in the Media in 2025
Professional services firms are grappling with a lot: widespread and unpredictable regulatory and economic changes, the state of AI, a difficult hiring market – the list goes on. And they’ll need to simultaneously help clients overcome the very same issues…. Read more »
Blog / By Julianna Sheridan
Why Crisis Response Training is Critical for Your Organization
We recently laid out why your organization needs a crisis communication plan, but once you have the plan in place, it’s not a “set it and forget it” document. Organizations that invest in training for their crisis communications response team… Read more »
Blog / By Marc Checket + Gabe Gerzon
Dos and Don’ts of Using AI for Video
AI is Transforming Video Production—Are You Using It the Right Way? Artificial intelligence (AI) has undeniably transformed video production, offering tools that streamline processes and enhance creativity. But like any tool, AI is only as effective as the person wielding… Read more »
Blog / By Julianna Sheridan
Crisis Ready in 2025: Why Your Organization Needs a Custom Crisis Communications Plan
At the beginning of this year, we outlined the key threats we predict organizations will encounter and the crisis communication strategies leaders can use to stay prepared. Over the next several weeks, we’ll examine each of these tactics in more… Read more »
Blog / By Rory Nolan + Melody Curran
3 2025 Super Bowl Ads That Got Us Talking: Tubi, Dunkin’, and Fetch
Every year, brands pull out all the stops to make a splash. Some go for patriotic, some go for sentimental, while others go for absurdity. This year, three ads caught our attention and got us talking. Melody Curran (Brand Strategist)… Read more »
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