13 Questions To Ask When Choosing A New PR Agency

Ryan Lilly

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Requests for proposals (RFPs) are a double-edged sword for PR agencies like Matter. Of course, it’s far better to be invited to compete than to be left on the sidelines; it’s gratifying to know your reputation for PR results earned…
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Almost any brand can benefit from great PR, but not every brand is ready for media relations. Earned media is part of a much larger PR picture, and a solid, strategic foundation can make all the difference when it’s time…
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It’s been said that “you have not lived today until you have done something for someone who can never repay you,” and here at Matter, we agree! With five different offices across the US, each of our offices are involved…
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Have you ever thought about how much time you spend browsing your preferred social media channels? According to Nielsen, consumers devote an average of 5 hours and 30 minutes per week using social media. With that in mind, it’s no…
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I was fortunate enough to attend the annual Health IT Marketing and PR Conference or #HITMC (pronounced hit-mick) in Las Vegas. For those outside of the healthcare marketing and PR world, HITMC is a conference put on by one of…
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In a world where consumers are increasingly demanding social responsibility from their chosen brands, it’s imperative that said brands refrain from turning social movements into tropes to be exploited. The consequences, as Pepsi found out last week, can be severe.…
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Go to any company website or log on to your favorite social platform and poke around for five seconds. I guarantee you will run into at least one branded video. We are seeing more videos than ever, and for good…
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As you might’ve heard, we had an election this past November. Perhaps you were living under a rock in a locked container that was hermetically sealed and then buried in the earth’s mantle before going on a top-secret mission to…
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As a Massachusetts native, I’ve encountered my fair share of smart, scrappy founders working to turn their ideas into reality in a competitive ecosystem. As a transplant to the west coast and working in Matter’s Portland office, it’s easy to see…
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If your company has existing content that is not being utilized in a visual way, then you may be missing out on a rich source of engagement. Turning your content into engaging visuals may sound like an intimidating task but…
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