Integrated Agency’s B2B Technology Team Helps Brands Successfully Navigate Evolving Buyer Behaviors and Preferences BOSTON, March 14, 2023 — Matter Communications — a Brand Elevation Agency integrating PR, marketing and creative services to tell impactful client stories that drive business results —… Read more »

 We’re excited to kick-off this two-part blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. We know that people generally trust and engage with influencers, but just how much… Read more »

Blog / By Matt Mendolera-Schamann

honoring DE+I Beyond Black History Month

As February comes to a close, so too does Black History Month – an important and annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. For the past four weeks, we’ve… Read more »

The rise of ChatGPT has taken the world by storm, igniting a renewed societal focus on how artificial intelligence and machine learning will shape the future of work as we know it. An emerging technology trend hasn’t captivated the global… Read more »

BOSTON, Feb. 22, 2023 — New data released by Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services to tell clients

It’s a new day in media, and with recent layoffs and shrinking newsrooms, many of our friendlies are on the move. Thoughtful media relations should remain a top priority for PR teams – we recently shared tips to make your… Read more »

To push your business forward, your organization needs to attract more high-quality leads. In fact, 61% of all marketers say traffic and lead generation is their top challenge. Although lead generation is a major driver of growth and a high… Read more »

Agency Adds to Leadership Team to Support Clients taking on Healthcare’s Biggest Challenges BOSTON, Feb. 14, 2023 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results… Read more »

Matter’s 2023 Marketing Outlook Survey found that brand leaders are prioritizing public relations and social media, marketing and analytics, and content marketing in order to drive maximum ROI. Refining marketing competencies and pushing them forward is enough of a challenge,… Read more »

The end of 2022 saw layoffs and hiring freezes hit media companies, amid declining advertising revenue and recession fears. CNN laid off hundreds of staffers, NPR announced a hiring freeze and the Washington Post eliminated its Sunday magazine. The list… Read more »

Blog / By Courtney Fitzgerald

Matter Social Second: January 2023

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from October. Click the headline to see the full story. Edutainment Content… Read more »

Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established… Read more »

Not all venture capital (VC) funding rounds are created equal. The quality and quantity of media coverage your brand generates depends on a number of factors including: You’ll need to understand your position relative to all of these factors, while… Read more »

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