Blog / By Julie Schweizer

So, You Want to Launch an Influencer Campaign – Part 2: Influencers in the Age of Coronavirus

As we continue adjusting to these unprecedented times, one aspect of the “new normal” we’re all getting accustomed to is the unavoidable time spent on our phones, scrolling through social media as we daydream about a time before social distancing.

Blog / By Matter

Celebrating the Results of the 2020 PR Club Bell Ringer Awards

The PR Club held its first-ever digital awards ceremony to celebrate the winners of the 52nd Annual Bell Ringer Awards. This two-day event showcased the work of PR professionals from dozens of companies across New England. And we are thrilled… Read more »

Blog / By John Megna

MARKETING JUMP START PART III: THE DIGITAL BUYER’S JOURNEY

The digital buyer journey is the path your prospects take in order to become the customer. In the age of digital expansion, your customers are engaging in google searches, reading content online and turning to social media now more then… Read more »

Blog / By Matter

Matter Unveils New Brand and Website to Amplify Integrated Agency Story

Integrated PR agency’s revitalized website and brand design reflect comprehensive offerings that help diverse brands across industries adapt to their changing environments. BOSTON – June 23, 2020 – Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and… Read more »

Blog / By Tim Bradley

An At-Home Guide to Content Creation

Resources to Empower Your Brand to Create Impactful Marketing Content from Home Amidst the new work-from-home world, Matter’s robust creative and video teams developed a series of guides to help clients create rich, impactful content using smartphones, webcams, podcasts, animation… Read more »

Blog / By Andrew Petro

Now Pitching: Joan Verdon, Forbes

Welcome back to second addition of Now Pitching, Matter’s monthly retail tech Q&A that features the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. Last month we spoke with Dan Berthiaume of Chain… Read more »

Blog / By Tim Bradley

Matter Wins 7 Honors at The 2020 Telly Awards

‘The Telly Awards’ is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an… Read more »

Blog / By Kate Duchaney

The Retail Roundup: COVID-19 Edition – Take 2

Coronavirus continues to accelerate dramatic changes across the retail industry, and it’s hard to imagine what the sector will be like for businesses and shoppers in a post-pandemic world. According to a new report from market research company Euromonitor, U.S. retail… Read more »

News / By Matter

Matter Survey Reveals Consumers Find Influencers More Helpful and Trustworthy than Brands During the Pandemic

Research from integrated PR agency highlights strong opportunities for influencer marketing across brand categories, as digital media consumption grows due to social distancing.  BOSTON – May 26, 2020 – New data released by Matter Communications – a Brand Elevation Agency… Read more »

Blog / By Julie Schweizer

So, You Want to Launch an Influencer Campaign Part 1: Customizing Your Campaign

 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR… Read more »

Blog / By Jeff Tahnk

Marketing Jump Start Part II: Optimizing Your Digital Ecosystem

While the digital landscape has changed over the past few months, businesses are still looking to accomplish the same goals: generate leads/sales, drive awareness and/or engagement, and sustain or grow their leadership position. To do so, it’s imperative to focus… Read more »

Blog / By Georgina Rupp

Media on the Move: Week of May 11, 2020

As the COVID-19 pandemic continues to dominate the news cycle and the thoughts of communities worldwide, a recent survey by the Pew Research Center reveals that readers are beginning to show signs of news fatigue. The survey reported that 72%… Read more »

Blog / By Kelley Kaiser

Trending: The Shift in F&B Purchasing Habits

At the beginning of the year, plant-based proteins in new categories, healthy snacks on the go, smaller brands, pea protein, functional foods and more were touted to be the biggest trends that would shape the food industry in 2020. While… Read more »

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