Enter 2017: The Year of the Brand Elevation Agency.

Scott Signore

Leaders Matter: Announcing an Agency President
Blog Post

Matter Reaches 500 Hours of Volunteerism!
Blog Post

BBJ: Matter 3rd Largest Boston PR Agency
Blog Post

The question of how to measure the ROI of PR (and social media and influencer relations…) is as old as the industry itself. But we have collectively and consistently failed to come up with “the answer” that rings true to…
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By now, you’ve likely noticed things are changing on LinkedIn – big time. This is the largest update for the platform since its initial launch. Navigation is more streamlined, the search bar has been optimized, you’re receiving personalized suggestions to…
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Picking a PR agency is a big decision, particularly for those that may have had sub-optimal experiences in the past or who have never run an agency search. Even experienced agency shoppers can find the process challenging. Let’s face it,…
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It’s usually in those last few months before college graduation, when reality sets in and the task of finding a job looms. Goodbye, cushy college life! Hello, real world. All of that course work and preparation over the past few…
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Today is International Women’s Day. All throughout the world, individuals, colleagues, friends, family members, businesses and organizations are showing their support of women with demonstrations that range from gentle encouragement to groundbreaking stands against oppression. I count myself as extraordinarily…
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Vidyard, a video platform that helps businesses host, manage and analyze their video content, just released their 2017 Video in Business Benchmarking report. These findings are based on “first-party data collected from the Vidyard video platform from more than 500…
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Any brand managers who have seen the news about PewDiePie’s anti-Semitic remarks are asking themselves: what will we do if our brand ambassadors screw up? I hope you haven’t encountered any debacles that have you questioning the future of your…
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Moving to a new city offers an exciting opportunity to experience a new culture, but it also provides you with a chance to expand your professional network. When I first moved to Matter’s Portland, OR office from headquarters in Newburyport,…
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When you think about it, something had to give. Everything changes, and the communications world is hardly immune to the digital upheaval forcing so many industries to innovate or, conversely, die on the vine. To be crystal clear, public relations…
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I’ve read – and written – plenty of stories and blog posts about how PR is a different gig than it was even 10 years ago. It’s obvious to me because I see what our teams at Matter create, execute…
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