When it comes to captivating audiences and building lasting brand affinity, nothing beats video. But getting the most out of your video marketing investment requires more than just having someone hit record. The limitless power of animation — bursting with… Read more »

Research Highlights Growing Trends in Healthcare Marketing Investments, Agency Partner Preferences and AI Usage. BOSTON, May 1, 2024 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing, and creative services – today released findings from its 2024 Matter Health Marketing… Read more »

Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will… Read more »

For healthcare marketers, content is still king. Whether you’re a start-up or a med-tech powerhouse, you won’t get far without crafting engaging brand stories to share with your audience across forums and media channels. The type of content you create… Read more »

Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these… Read more »

Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good   BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services… Read more »

It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has… Read more »

The technology landscape has significantly shifted over the past few years and the media’s approach to covering this sector has shifted alongside it. Though “stagnant” is not a word that ever applied to media, the pandemic, an unpredictable global economy,… Read more »

Your company is taking off – a growing customer base, some brand awareness and a team that truly believes in your mission. And to bring your brand to the next level of growth, you know you’ll need additional support. Your… Read more »

Investment in climate tech may have been down in 2023, but the industry still outperformed all other sectors – underscoring an important message: the urgency of climate action and the lucrative potential of cleantech, even in challenging times. For innovators… Read more »

Predicting healthcare trends is like forecasting the weather…on Mars. But in the aftermath of last month’s J.P. Morgan Healthcare Conference – and the increasingly positive sentiment around the state of the business of healthcare – we pulled out the telescope… Read more »

Blog / By Matt Mendolera-Schamann

Consumer Health and Wellness Trends

What Communications + Marketing Professionals Need to Know in 2024 It’s no secret the game changed significantly for how consumers view all aspects of health and wellness over the past five years – living through a global pandemic will do… Read more »

Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More. BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced… Read more »

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