From my latest observations as a recent graduate, not everyone is jumping right into a job in their major. Many of my fellow classmates seem to be taking the summer off, applying to graduate programs, or taking smaller jobs, such…
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As reporter shakeups continue, we also are starting to see a trend in publications streamlining their areas of focus. Likely due to smaller editorial staffs, major outlets are paring down their lists of series, columns and blogs and are instead…
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We continue to see major shakeups going on across the media, but specifically among business press. This past week was marked by significant layoffs at both Huffington Post and Time Inc. These announcements come just weeks after IDG reported a…
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As a Social Media Strategist at Matter, Lindsay brings 5+ years of agency experience with B2C and B2B brands on social media. He specializes in overseeing and executing paid social media strategy on behalf of Matter clients and has expertise…
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Newsjacking is the art and science of injecting your ideas (or your client’s) into a breaking news story to obtain media coverage and ultimately elevate the brand. Since most clients aren’t wired with a journalist’s brain, it’s our job as…
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It’s that time of year: you’re beginning to plan your company’s high-profile annual event that happens…well…annually. From location logistics to the run-of-show, invitations to the open bar – and even cementing this year’s sure-to-be-inspiring theme – there are many things…
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Shrinking newsrooms and the rise of Medium, LinkedIn Pulse, and contributor networks are making content an essential part of a company’s visibility in the media. Backed by an SEO strategy, company blogs, op-eds, landing page content and downloadable assets are…
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SEO has been a well-established practice for many years, yet it remains a mystery even to those thoroughly steeped in the art and science of promotion. This is a problem because the absence of SEO can negatively impact otherwise well-thought-out…
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It’s that time of year again when the promise of summer beckons and visions of ‘doing nothing’ dance in students’ heads. While the thought of taking the summer off is tempting, many students soon realize that boredom would prevail, especially…
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In the ever-changing world of social media, it can be difficult to determine which platforms make sense for your business to be active on. You’ve probably heard a lot of buzz about Snapchat recently – does that mean your brand…
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