Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good  

BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business drivers, in sustainability/Greentech and nonprofit categories. The concerted efforts of the team represent the agency’s commitment to serving the missions of brands that actively seek to improve communities, causes and the environment of the world around us.

“As a startup meeting the critical industry need for a circular supply chain for rare earth metals, we sought a partner who could engrain themselves in our business and drive immediate impact,” said Ahmad Ghahreman, CEO and co-founder of Cyclic Materials. “We see the Precision team at Matter as an extension of our internal team, helping to elevate our company in key trade, business and regional media. As we continue our growth, Matter’s work will be vital to crafting a media narrative about our important role in meeting the demands of the global clean energy transition.”

Matter’s Precision group combines Matter’s larger agency expertise with focused, highly customized PR programs that elevate brand stories through thought leadership, newsjacking/rapid response pitching, strategic content, speaking and award programs, crisis communications counsel, and more.

“Effective communication is key to achieving our mission of accelerating economic and social impact in communities nationwide through inclusive entrepreneurship,” said Julie Smith, CMO of Entrepreneurship for All (E for All). “With Matter by our side as a strategic advisor over the last three years – leveraging their strong media relationships and tenacious team of PR pros – we have been able to educate the public, create awareness and foster a deep understanding of the challenges entrepreneurs today are facing.”

In 2024, the group has continued support for many tenured clients, including Quantis – a leading environmental sustainability consultancy – and Entrepreneurship for All (E for All)  – a nonprofit that partners with communities nationwide to help under-represented individuals successfully start and grow their businesses. Precision has also recently added extraordinary sustainability, Greentech and nonprofit organizations to its roster, like:

• Cyclic Materials, an advanced metals recycling company building a circular supply chain for rare earth elements and other critical metals
• Power Factors, a SaaS provider fighting climate change with code by developing groundbreaking software to accelerate the global energy transition
• RefugePoint, a nonprofit organization that partners with refugees to access life-changing solutions like self-reliance and resettlement
• Warriors & Quiet Waters, a veterans service organization and nonprofit organization serving post-9/11 combat veterans and their loved ones

“Matter has a long history of supporting companies and organizations with powerful missions, and to lean even further into that idea is a real thrill,” said Vanessa Taylor, general manager for Precision. “We’ve entered an era when positive societal impact is expected, not just hoped for, and to be able to provide quality PR and content programs to these brands – which are frequently working with limited resources and need to maximize every dollar – is a tremendous motivator for our team. This is why Precision was built!”

To learn more about Matter’s Precision group, please visit the Matter Precision Page.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

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Matter

Greg Amaral

gamaral@matternow.com

www.matternow.com