Industry Expertise

B2B Technology

Describing technology to the public can be a challenge for any company – especially when it comes to B2B tech. With complex systems and industry jargon, an “About Us” page can look like a series of ones and zeros. Through strategic B2B Tech PR, creative and marketing, Matter specializes in bridging the gap between your technology and the rest of the world, translating your offerings for customers and consumers in an impactful, relatable way.

Case Study

ENHANCING EXECUTIVE VISIBILITY ON THE ROAD TO IPO

As an early leader in the Unified Data Analytics space, Databricks positioned itself…

read more >

Blog

Guide to Analyst Relations: Part 1

As most tech marketers know, analyst relations are an important part of a…

read more >

Case Study

SHOWCASING DATA-DRIVEN INSIGHTS

Leading organizations are accelerating business transformation, improving user experience and innovating with data.…

read more >

Blog

Marketing Jump Start Part II: Optimizing Your Digital Ecosystem

While the digital landscape has changed over the past few months, businesses are…

read more >

Blog

Now Pitching: Dan Berthiaume, Chain Store Age

Welcome to the first edition of Matter’s monthly retail tech Q&A, Now Pitching, where…

read more >

Case Study

Bringing Accounting Automation To The Modern World

In 2022, Matter partnered with FloQast, an accounting workflow automation platform, to develop…

read more >

Blog

RSAC 2022 Recap: Back on the road

After more than a two-year hiatus, RSAC – cybersecurity’s premier live event –…

read more >

Case Study

Brand evolution meets the evolution of work

Magnit, formally PRO Unlimited, is a global leader and pioneer in contingent workforce…

read more >

Talk to us!

MATTER WORKS WITH THE WORLD’S MOST INNOVATIVE
COMPANIES –

From global brands to start-ups, Matter combines robust industry knowledge with a full range of B2B Tech PR, Creative and Digital Marketing capabilities designed to elevate any brand.

Connect with us today to learn how our team of PR, Creative and Digital Marketing experts can help elevate your brand.

Matter truly is a partner and our extended team – it is not and never has been, “us vs. them” as often can be the case for agency/client relationships. They are ingrained across our business, with our SMEs, product marketing, marketing and demand generation, they know our business extremely well and are always two steps ahead, no matter what.

– JOLENE PEIXOTO, Vice President, Brand + Corporate Communications, FarEye

One thing that impressed me about all of my Matter team was their willingness to jump in and make things easier for me. I threw A LOT at them and most of it was extremely last minute. The team recognized I needed the help and went above and beyond. I was extremely pleased with their process, attention to detail and overall helpfulness. My Matter team was fantastic to work with and I felt like I could trust their expertise and know that I would get a great final product.

– BRIANNE YOSHIMOTO, Senior Manager of Strategic Customer Programs, Hitachi Vantara