ENHANCING EXECUTIVE VISIBILITY ON THE ROAD TO IPO
of Articles Feature an Executive
As an early leader in the Unified Data Analytics space, Databricks positioned itself well in the media landscape. The problem? As the rapid adoption of data analytics and artificial intelligence brought more competitors into the industry, the company needed a strategy to further stand out and position themselves further as an industry leader ahead of its potential IPO in 2020. By doing so, Databricks hoped to solidify its strong reputation and leadership to investors and media. Databricks turned to Matter for help increasing the profile of its executive leadership team as a key way to showcase thought leadership and expertise around top industry trends and issues.
Working alongside Databricks’ executives, Matter built out a comprehensive executive visibility strategy to increase the company’s brand awareness and market share. Armed with each executive’s topic areas of interest and expertise, Matter’s strategy was to identify proactive and reactive top-tier opportunities for executive commentary on related topics and trends. Once a regular cadence of opportunities were secured, Matter crated a formal Executive Visibility program to highlight executives on approved discussion topics, and leveraged executives for interviews across Databricks’ Spark + AI Summit, the company’s Series E and F funding rounds and product releases to increase the company’s presence across the board and further position the company as a leader on its march to IPO.
By highlighting the knowledge and expertise of Databricks’ executives within the hottest topics and issues facing the industry and highlighting targeted messages across all interviews and collateral, Matter succeeded in vastly increasing the company’s executive visibility across business, leadership, technology and HR publications in 2019. In doing so, the team’s efforts contributed to create a swell of momentum that is driving the PR success for one of the fastest growing enterprise cloud companies on record that has doubled its value in less than a year. Additionally, Databricks led share-of-voice among its high-profile competitors for 11 months out of the year, validating to investors and media that Databricks is the real deal.