The Art of Thought Leadership

By Emily Quirk + Kat Knox

Episode 3: The Art of Thought Leadership

Matter Account Director Emily Quirk and Account Manager Kat Knox are joined by Doug Banks, Executive Editor of the Boston Business Journal, to discuss the definition, benefits and demands of effective thought leadership programs. Viewers will learn how to choose the right spokespeople, topics, data points and media targets to earn meaningful coverage and build audience engagement.