Lowepro Taps Matter Communications for Public Relations Support

By Matter

Newburyport, Mass. –  Matter Communications, Inc., a full-service public relations and marketing communications agency specializing in technology and business-to-business markets, today announced that Lowepro, globally recognized as the leading brand of quality protective cases for cameras, notebook computers and personal electronics, has selected the agency for public relations support. The account will be serviced out of Matter’s Providence, Rhode Island office, adding another brand to the agency’s growing roster of renowned imaging-related clients.

“Matter Communications has proven that it not only has significant expertise in the imaging market, but is well-connected to the mainstream consumer media that will help us further expand our presence worldwide,” said Suzanne Caballero, Marketing Communications Manager, Lowepro. “We look forward to working together to maintain our leadership position among photography professionals and enthusiasts, while gaining increased recognition in key consumer markets.”

With the addition of Lowepro as a client, Matter’s Providence office continues its rapid growth trajectory. To support this growth, the office is currently in the process of hiringadditional staff and preparing for an expansion of its physical location in early 2007.

“We are thrilled to have the opportunity to serve Lowepro – a brand as synonymous with quality and reliability as any in the industry,” said Andy Meltzer, vice president, Matter Communications, Providence. “Whether it’s a product for a professional photographer or a student, Lowepro’s innovative design and style reinforce a commitment to excellence. Likewise, Matter Communications offers creative approaches to public relations challenges with a dedication to outstanding client results. We look forward to a long and successful partnership with Lowepro.”

Matter maintains a commitment to two guiding principles: clients for life and employees for life. Matter’s PR services include company/product launches, product reviews, analyst and media relations, crisis communications and thought leadership campaigns. Marketing communications services include collateral design and production, direct marketing campaigns, website development and corporate branding programs.