Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

By Matter

Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector

BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum.

“Amidst evolving cybersecurity industry challenges – from issues created by hybrid/remote work environments and the ongoing skills shortage – we’re positioning our client partners as thought leaders helping to educate global organizations on the best ways to protect their businesses and employees,” said Tim Hurley, Executive Vice President and cybersecurity team leader at Matter. “The addition of these three clients to our growing portfolio continues to further solidify Matter as a national leader in delivering high-impact, integrated PR and marketing programs for innovative brands with critical stories to tell.”

Working with Matter to develop and execute multi-faceted PR programs that maximize awareness, media coverage, executive visibility, category creation and more, the agency’s newest cybersecurity client partners include:

  • Acalvio Technologies, the leader in cyber deception technology
  • Cymulate, the leader in cybersecurity risk validation and exposure management
  • SANS Institute, the world-renowned provider of cybersecurity training and certification

“After a competitive and comprehensive agency evaluation process, SANS Institute selected Matter to help elevate awareness of our brand, our cybersecurity training and education curriculum, and our executives and instructors,” said Deb Oenning, Chief Marketing Officer at SANS Institute. “To say they have gotten off to a fast start is an incredible understatement. Their media relations and content campaigns have been highly effective. We are appreciative of the partnership and Matter’s deep understanding of our industry and our business goals.”

Matter works with more than 20 cybersecurity clients, ranging from angel-funded start-ups to billion-dollar brands. To learn more about Matter’s cybersecurity clients and expertise, visit the Matter Cybersecurity page.

With 250+ professionals across offices in Boston and Newburyport, MA, Rochester, NY, Providence, RI, Dallas, TX, and Denver, CO, Matter is one of the fastest-growing PR, marketing and creative firms in the country. Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit



Greg Amaral