Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

By Matter

Agency’s Award-winning Video Team Reveals the 10 Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey

BOSTON, June 27, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of the buyer’s journey. The guide helps brands identify the strengths, weaknesses and blind spots in their holistic video-marketing strategies.

View the 2023 Guide to 10 Must-have Brand Videos Here

The guide groups each strategic asset within a stage of the buyer’s journey – awareness, consideration, decision and nurture – outlining the following 10 videos every brand needs:

Awareness Videos

  • Brand Anthems + Commercials
  • Live + Immersive Experiences
  • Mini-documentaries
  • Thought Leadership

Consideration Videos

  • Product or Service Explainers
  • Event Coverage + Support

Decision Videos

  • Customer Success Stories
  • About Us/Recruitment

Nurture Videos

  • Original Series or Podcast
  • Milestones

“Every business needs video to effectively communicate its brand messages,” said Mandy Mladenoff, President of Matter. “Whether you’re showcasing your leaders’ expertise, explaining the ROI of your products and services or giving audiences a glimpse into your company culture, there are strategic videos for each stage of the buyer’s journey that will help guide your audience’s decision-making.”

Check out the Gusto team’s award-winning work – including two recent Emmy Awards!

Learn more about working with Matter’s Gusto team by reaching out today.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit



Greg Amaral