Matter Scores for Hydroxycut on Football’s Biggest Day

By Matter

Integrated PR + Marketing Agency Tackles Brand Awareness for Weight-Loss Powerhouse Using In-Person Influencer Activations and Virtual Media Events.

BOSTON, Feb. 22, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its “Big Workout” campaign with Hydroxycut, which motivated people to stay healthy while enjoying football’s biggest event last month. One of America’s most popular weight-loss supplement brands – with over 100 million bottles sold and counting – Hydroxycut remains a powerhouse in the weight-loss industry by offering an effective, science-backed weight-loss driver.

“Matter’s PR and video team were a truly collaborative partner,” said Jarrod Jordan, Chief Marketing Officer of Iovate Health Sciences Inc., makers of the Hydroxycut brand. “From the ideation of the themed activation around ‘The Big Game’ to the execution of the ‘Big Workout’ campaign, they played a vital role in the creative process, garnering media coverage and, ultimately, raising brand awareness for Hydroxycut.”

Matter and Hydroxycut concepted an experiential, 90s-themed workout activation with fitness influencer Callie Bundy, NFL players Mark Schlereth and Anthony Muñoz, and actress Tori Spelling, for a public event in downtown Los Angeles the day before the Big Game. To amplify awareness and participation, the team invited key industry media targets to a virtual media event in mid-January in anticipation of the “Big Workout,” which resulted in widespread interest and top-tier coverage.

“Encouraging healthy habits with Hydroxycut during the second biggest eating holiday of the year – behind Thanksgiving – was a fun challenge that let our team flex its integrated consumer marketing muscles,” said Matter President, Mandy Mladenoff. “We piqued media interest by using their team’s celebrity and sports personality partnerships to create a virtual media event and an in-person activation, which kept Hydroxycut at the top of key media conversations. We’re still seeing the hits roll in.”

Matter helped land over 146 pieces of coverage and one billion impressions with top-tier hits, including:

To learn more about our consumer brand partnerships and how you can elevate your story with the right audiences, visit our Consumer experience page.

With 250+ professionals across offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Denver, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Recently named to Forbes List of America’s Best PR Agencies, Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

About Iovate Health Sciences Inc.

Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative and effective active nutrition products in the world. Due to our commitment to research, development and innovation, we’ve been globally recognized as one of the leading sports nutrition brands in the industry and continue to be one of the elite brands redefining performance through cutting-edge products and high-quality ingredients.

Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading nutritional brands and growing, with effective products that can be found across the globe.

About Matter Communications

Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices throughout North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets. For more information, visit


Greg Amaral