Matter Social Second: January 2022

By Hannah Osmani

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from January.

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Instagram Tests Photo Re-rrangement

Have you ever wanted to rearrange the order of the photos on your profile photo grid? Instagram is expanding creative freedom for users even further with this new feature in testing. If this update passes, all users will have the freedom to “edit grid,” allowing you to organize your feed photos regardless of when it was posted.

TikTok Tests Repost Option

Currently in the testing stages, TikTok’s repost option works similar to the RT feature on Twitter. It will allow users to reshare content from other accounts to their own followers, enabling greater visibility and engagement.

Instagram Tests New “Status” Option

If you’ve ever used AIM, you know all about status features. Instagram’s option will allow you to share a status notification for 24 hours, letting your followers know what you’re up to throughout the day. The status options include working, celebrating, busy, happy and more.

TikTok Plans to Open “TikTok Kitchen”

In partnership with GrubHub and Virtual Dining Concepts, TikTok will launch a menu of trending delivery-only food options. Users will be able to search a menu of the most popular/trending food items on TikTok and order them right to their door, courtesy of GrubHub.

Facebook Adds New Features to Creator Studio

Creator Studio has expanded its preview options. Now, when posting a video, followers will see a 2o-second preview from the full video in the form of a story highlight. This preview feature will help drive views of your full video by acting as a “teaser” for followers.

Pinterest Adds Ability to Search by Profile

Pinterest search tabs consist of “explore” (which is the main page for inspiration photos) and “shop” (which enables users to purchase products seen in pins). Now, Pinterest has added the ability to search for “profiles,” allowing users to find the top creators based on category. This change was added in the hopes of improving creator exposure, rather than just their pin-worthy content.

Need help ironing out more social-media best practices for your brand? Reach out below and our team will be in touch.