Matter Social Second: November 2021

By Hannah Osmani

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from November.

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Instagram Tests Collaborative Posting

Instagram is currently testing out a feature that allows two users to post the same content on both accounts simultaneously. This update would create more collaborative opportunities for partners, collaborators, influencers, and brands.

Instagram Enables Desktop Uploads

As of recently, Instagram increased its desktop functionality by allowing users to post content via This feature will allow for an easy, streamlined posting experience and will be specifically beneficial for social media managers.

Facebook is now Meta

Mark Zuckerberg announced that Facebook is changing its name, and all family apps will now live under one company brand – Meta. For Zuckerberg, it symbolizes that there is always more to build, and there is always a next chapter to the story.

Instagram Links for Everyone

After some speculation of who would have access to the new link stickers, Instagram has made it official and shared access with all users, regardless of follower count. This change will be major for both micro-influencers and small businesses. So long, swipe up!

Instagram Scroll Breaks

We all have a love-hate relationship with TikTok’s “stop scrolling” videos, and Instagram is now testing a similar feature. In Instagram’s version, you’ll be able to set reminders for yourself to take breaks after you’ve spent a certain amount of time scrolling. You’ll be able to set them up for 10, 20, and 30 minute increments.

Youtube Hides Dislikes

The negative impacts have outweighed the positive when it comes to YouTube’s “thumbs down” button. The button was meant to allow users to express their opinions, but instead has turned into an attack button. The removal decision is backed by their mission which states “every creator gets a voice”.

New Instragram Metrics

Instagram has recently introduced 3 new analytics metrics to insights: engaged audience, reached audience, and accounts engaged. The new scope of Insights has now been extended to also include people who interact with an account without following it, rather than just followers. This addition will help creators and businesses gain a better understanding of their content performance.

Need help ironing out more social-media best practices for your brand? Reach out below and our team will be in touch.