2000 – “Check out our awesome website!”
Strategy in three bullets:
– Treating stakeholders as one group
– Push the “web-savvy” ones to your website
– Have a “really cool” site all about you
2005 – “Check out our really awesome website!”
Strategy in three bullets:
– Treat stakeholders as one group
– Push and pull them all (everyone is web-savvy now, no?) to your website
– Have a “really, really cool” site mostly about you and a little about them
2010 – “How can I help you?”
Strategy in three bullets:
– Treat stakeholders as individuals
– People (not your website) become the focal point of your online engagement efforts
– Reach a lot of people one-at-a-time by being where they are, giving them what they want, how and when they want it
Soooo…what’s next? Let us know your thoughts in the comments.