The decade in online engagement (in less than 60 seconds)

Matter

2000 – “Check out our awesome website!”

Strategy in three bullets:

– Treating stakeholders as one group
– Push the “web-savvy” ones to your website
– Have a “really cool” site all about you


2005 – “Check out our really awesome website!”

Strategy in three bullets:

– Treat stakeholders as one group
– Push and pull them all (everyone is web-savvy now, no?) to your website
– Have a “really, really cool” site mostly about you and a little about them

2010 – “How can I help you?”

Strategy in three bullets:

– Treat stakeholders as individuals
– People (not your website) become the focal point of your online engagement efforts
– Reach a lot of people one-at-a-time by being where they are, giving them what they want, how and when they want it

Soooo…what’s next? Let us know your thoughts in the comments.

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