The Magic of Branding

By Matter

Branding is more than just fonts, colors and logos. As the crew at recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As branding experts, designers strive to step out of our own heads and leave our viewpoints behind in order to step into the brand. We work to understand how to connect elements like values, products, services, history and mission into something tangible that will get noticed. And then once it gets noticed, how to take the tangible and turn it into an emotional response that keeps the world connected, interested and ultimately invested in that brand for the long run.

What brands do you feel most connected to?