From all the emails, phone conversations and pitches a publicist makes in a day, it’s very rewarding when a client calls to say that they received direct results from a media placement – whether it appeared online, in print, or on television. But it’s not often a client from the non-profit sector calls to say they received a $25,000 donation from a business they have never solicited or even heard of. Needless to say, this is like winning the lottery for a non-profit that has to sustain its existence from fundraising. The non-profit soon learned that the check was sent out of passion the donor experienced from reading a feature in a regional magazine on the organization’s cause and accomplishments.
It’s nice to know that people are still giving to causes they believe in or just read about.