Building a reputation across industries
Johnson Controls, leaders in the building health industry, are seeking to drive revenue through targeted vertical industries. Through a revenue-based thought leadership campaign, Silver Bullet, Matter developed a thoughtful, actionable integrated plan elevating JCI’s expertise and leadership in building health and innovation — demonstrating how JCI can help customers achieve their facility goals, both sustainably and financially.
constructing assets to reach key audiences
Matter developed a fully-integrated, multi-phased campaign, with programming tailored to engage the priority verticals that drive the lion's share of revenue for JCI’s Sustainable Infrastructure (SI) unit. In collaboration with JCI thought leaders, Matter's robust content plan includes episodic articles, case studies and organic social posts tailored to each vertical. These written materials are developed into Paid Social Media and Email Nurture campaigns. The media team strategically targets key vertical decision makers with relevant content to engage throughout the Buying Journey and generate valuable leads for the sales pipeline. Each wave is developed strategically to highlight JCI’s SI expertise, utilizing insight and metrics from previous waves to cater content to best suit the desired audience.
Social Impressions (Paid + Organic)
Email Open Rate, Industry Benchmark
ACHIEVING RESULTS + LOOKING TO THE FUTURE
The success and high visibility of the Silver Bullet program has garnered attention from top executives in the corporate marketing team, resulting in interest to "plug and play" this same model in other areas of the Johnson Controls business.