ELEVATING THOUGHT LEADERSHIP
/69/
Pieces of Coverage
/436M/
Media Impressions
/118%/
Increase in YOY Coverage
Situation
Radius Bank looked to Matter to help elevate the bank as a trailblazer in the banking and fintech industries, and a leader in conversations surrounding digital banking, the future of financial technology, consumer financial literacy, small business banking and more.
Strategy
To solidify Radius Bank’s position as innovators in the space, Matter leveraged executive thought leaders as experts on key topics through ongoing media relations, quarterly leadership brainstorms and relationship building with media members. In addition, Matter consistently created content to push out, such as press releases, awards, blogs and bylines — raising the Bank’s profile.
Results
Matter secured 69 pieces of coverage, including industry publications like American Banker, Bank Innovation, Tearsheet, PYMNTS, NerdWallet and Finovate, and top-tier publications like TechCrunch and Forbes. Additionally, the team increased the client’s annual press release output by two-fold, drafting and publishing 20 press releases, as well as a byline with Banking CIO Outlook, six awards with a win as Benzinga Fintech’s “Best Digital Bank,” and 14 blogs housed on its website.