Paid Social

Expert Paid Social Media Solutions Tailored For Your Brands Growth

Our paid social experts know how to effectively get your ads in front of the right people in the cluttered social media news feed. The paid social media program involves creating a comprehensive strategy that determines audience selection, ad account setup, budgets, timing, and back-end tracking. Specific goals and objectives are outlined for each campaign or target audience, utilizing projected results and benchmarks to create achievable goals. Our team continuously monitors ads and makes optimizations needed to drive success and outperform benchmarks, using reporting to articulate the data and information in a digestible way.

Services Include

Ad Campaign Strategy and Planning
This service involves developing a comprehensive strategy for paid social media advertising campaigns tailored to your goals and target audience. It includes defining objectives, selecting appropriate platforms (such as Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads etc.), determining budget allocation, and outlining campaign timelines.

Ad Creative Development
Crafting compelling ad creatives is crucial for capturing your audience’s attention and driving desired actions. This service includes designing graphics, writing compelling ad copy, and optimizing elements (such as headlines, descriptions, and calls-to-action) to maximize engagement and conversions.

Audience Targeting and Segmentation
Effective audience targeting is key to reaching the right people with paid social media ads. This involves conducting audience research, defining target demographics, interests, and behaviors, and setting up precise targeting parameters within ad platforms to ensure the ads are delivered to the most relevant audiences.

Ad Campaign Management and Optimization
Managing paid social media campaigns requires ongoing monitoring, optimization, and performance analysis to maximize ROI/ ROAS (Return on Ad Spend). This includes tasks such as ad campaign setup, monitoring campaign performance metrics (such as click-through rates, conversion rates, cost per click, etc.), and making data-driven adjustments to improve campaign performance over time.