Social Media Audit + Strategy

Actionable Insights For Optimizing Your Social Media Presence and Elevating Brand Impact.

In the social media world, it is critical to have a foundation to guide the future and understand what you’re going up against. This is why we create comprehensive social media strategies and audits. This includes analyzing the brand’s and competitors’ presence, followed by the development of a strategic social media plan. This plan encompasses defining content pillars, tone of voice, creative guidelines, and updating profiles. Also, the process entails providing audit insights and strategic recommendations for current and potential new social media platforms. The strategies are aligned with predefined Key Performance Indicators (KPIs) such as increasing awareness and follower growth.

Services Include

Social Media Profile Audit
A comprehensive analysis of your existing social media profiles (such as Facebook, Twitter, Instagram, LinkedIn, etc.). The audit assesses the completeness, consistency, and effectiveness of your online profiles in reaching the target audiences and meeting your business goals.

Competitor Analysis
This service entails researching and analyzing the social media presence and strategies of your brands’ top competitors. Identify industry trends, benchmark performance metrics, and uncover opportunities for differentiation and opportunities in your social media strategy.

Content Pillar Development
Crafting a tailored content strategy is crucial for maximizing engagement and achieving business goals on social media platforms. This involves creating a content calendar, defining content themes and formats, identifying key messaging pillars, and outlining tactics for content distribution and amplification.

Performance Metrics and Analytics
Monitoring and analyzing key performance indicators (KPIs) is essential for evaluating the effectiveness of your social media efforts. This service includes setting up analytics tools, tracking relevant metrics (such as reach, engagement, conversion rates, etc.), and providing regular reports and insights to inform ongoing strategy refinement and optimization.

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