Blog / By Vanessa Taylor
How to Maximize Your Marketing ROI
They say, “nothing is certain but death and taxes,” though one more thing seems pretty certain lately: continuous change. We know businesses work hard – even in stable economic times – to ensure their sustainability by distributing their dollars responsibly,… Read more »
Blog / By Jesse Ciccone
Research Shows That Marketing Through Recessions Pays Off
Decades of Research-Based Results Prove That Marketing Through Economic Uncertainty Is the Best Way to Stay on Top. Matter EVP and PR veteran Tim Hurley recently shared 7 Reasons to Maintain Your Marketing Program in Uncertain Times. In full disclosure,… Read more »
Blog / By Rory Nolan + Shaw Flick
Blog Writing from Dummies – How to Turn Your Idea into Must-Read Content
A blog about writing a blog? We know — very meta. It’s like going to a play where the main character is writing a play, or watching a movie set in LA So, you’ve been tasked with writing a blog…. Read more »
Blog / By Tim Hurley
7 Reasons to Maintain Your Marketing Program in Uncertain Times
There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly… Read more »
Blog / By Tim Hurley
RSAC 2022 Recap: Back on the road
After more than a two-year hiatus, RSAC – cybersecurity’s premier live event – returned to San Francisco’s Moscone Center last week. I had the pleasure of attending; meeting with Matter’s 10 exhibiting clients, staffing press and analysts; and catching up… Read more »
Blog / By Vanessa Taylor
Ask A PR Pro: What Content Do I Need, and Why Do I Need It?
This month, we sat down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. We interviewed Maggie Schlundt, senior content writer who’s landed pieces in Forbes, Entrepreneur, Fast Company, BenefitsPRO, Retail… Read more »
Blog / By Tim Hurley
Are Your Ready for RSA Conference 2022?
Heading to RSAC 2022 next week, June 6th – 9th at San Francisco’s Moscone Center? If you’re like our cybersecurity team, you’re beyond excited to reunite with the cyber community for the first time in over two years at this… Read more »
Blog / By Vanessa Taylor
Ask A PR Pro: How Do I Build Media Relationships?
This month, we sat down with a member of Matter’s Precision team and asked how PR professionals can put pitching best practices into action. We interviewed Christy Reiss, a senior account executive who’s landed client coverage in Forbes, TODAY, Parents… Read more »
Blog / By Julianna Sheridan
AP Style Matters
Like most PR pros, day in and day out I can be found referencing the “The Associated Press Stylebook.” It’s my bible to grammar geekdom. (Note that quotation marks – not italics – are used around a book’s title and… Read more »
Blog / By Matter
MEDIA ON THE MOVE: October 2021
With the days getting shorter and the nights growing longer, there’s a restless yet eager feeling in the air as we approach the end of another year. The new year means new beginnings, but for some, those experiences have already begun. Although October’s spooky season has ended, some are continuing to experience the first day jitters as they… Read more »
Blog / By Vanessa Taylor
9 PR Lessons Learned in 9 Years
This past August, Precision – a PR division of Matter dedicated to growing brands with highly focused needs – turned nine. We were floored, to be honest; time flies when you’re having fun, and it provided us with a fascinating… Read more »
Blog / By Matter
MEDIA ON THE MOVE: September 2021
Although it happens every year, adjusting to a new season can be tough. And adjusting to a new job can be even harder, no matter how long you’ve been in the industry. Similar to September’s shift in weather, there have been major moves across beats within well-known outlets like The New York Times and… Read more »
Blog / By Jacqueline Jhoda
Media on the Move: August 2021
As summer comes to an end and fall quickly approaches, we can almost feel the change in the air. But it’s not just the seasons that are shifting — many of us are making big moves, whether to a new state, new school or new job. And the media landscape is no exception, undergoing plenty… Read more »
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