The Top 10 Blog Posts of 2018

By Matter

Industry trends, client successes and rock star employees here at Matter were enough to keep our blog content flowing during 2018. But, with limited time during the day and a high volume of content available online, it is impossible to read every great piece. To make life easier and to make sure you don’t miss anything, we rounded up our top 10 most visited Matter blog posts of the year.


#1: 15 Years Young: A Look Back and Ahead to the Future of PR, Social and Digital

In honor of Matter’s 15 year anniversary, CEO Scott Signore provided insight on the future of PR, social and digital. Much has changed in the market since he started the business 15 years ago, and much will change in the 15 years to come. He’s looking forward to all of it!

Read the post here.


#2: Join Our Team! Five Reasons Matter is a Best Place to Work

If you’ve heard of Matter, you’re likely aware of the strong employee culture. It’s one of the standard questions we’re asked about during interviews and it’s our employees’ favorite question to answer. Check out some of the reasons Matter is a Best Place to Work outlined by our HR Director, Danielle Conlin.

Get the facts here.


#3: A Day in PR: Captain’s Log

Public relations is a fast-moving, constantly-changing industry. Those of us in the trenches are often asked what we do every day – and those asking are usually surprised to see us struggle to provide an answer. Jackie Fraser breaks down the daily life of a media maven in this 2018 blog post.

Check out the Captain’s Log.


#4: Why I’m Proud that Matter Celebrates Pride

Matter Vice President, Matt Mendolera-Schamann, shares how thrilled he is to be a part of the management team at a company that goes above and beyond regularly to show its employees how much we care about them as people, and value their diverse contributions, talents and identities.

Check out his post from Pride month.


#5: 6 Must-Do Strategies for Reaching Millennial Moms

While a lot of attention is often given to reaching the male demographic between the ages of 18 and 34, when it comes to many consumer brands, reaching Millennial Moms (those born between 1981 and 1996) is becoming a huge priority.

Read our post on reaching millennial moms.


#7: Matter Celebrates International Women’s Day

In honor of International Women’s Day, we sat down with some of our employees to find out about the women who have influenced their professional lives.

Read the stories here.


#8: The Evolution of the Social Influencer

If you’ve ever opened the Instagram app, you’ve likely scrolled through countless sponsored posts and #ads. Whether it’s people you’re following or suggested content popping up on your feed, brands and products are in almost every photo. Check out Martina Corona’s blog for everything you need to know.

Get the info on social influencers. 


#9: Free Social Media Tools Your Company Should Be Using

We thought we would save you some time and pick out the free tools that are actually worth using when it comes to social media. Whether you are a social media marketer with multiple clients, you run your company’s social accounts or you’re just trying to expand your personal online presence, these can come in handy.

Check out the tools.


#10: Precision Grows Up

Matter’s Precision Group focuses topnotch public relations and marketing to fit any organization ready to tell their story. With five successful years of growth, this team has truly made an impact here at Matter.

Read more about Precision’s success.


And there you have it – the top 10 blog posts of 2018! From the ongoing series to the insider information from industry specialists, the Matter blog is growing and has even bigger plans for 2019. Make sure you are subscribed to our updates and feel free to reach out to any of our authors using the contact form.

Happy New Year from all of us at Matter!

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