Media strategy + PLanning

Elevate Your Reach: Expert Media Strategy + Planning Solutions Tailored For Your Success.

At the heart of our approach lies a meticulous media strategy crafted to propel your brand into the limelight. With a staff of media strategists, planners, and buyers, MatterMKTG can plan and execute all forms of media from out-of-home to TV, to digital. We understand market dynamics, consumer behavior and we navigate the digital landscape with finesse, leveraging the latest trends and technologies to ensure your message resonates with the right audience at the right time. Let us be your compass in the ever-evolving world of media.

Services Include

Audience Research + Media Consumption
Understanding the target audience demographics, psychographics, behaviors, and preferences is crucial. This helps in selecting the right media channels to reach them effectively.

Channel Mix Selection
Choosing the most suitable media channels based on the target audience and campaign objectives. This could include traditional channels like television, radio, print, and outdoor advertising, as well as digital channels like social media, search, websites, and mobile apps.

Flighting + Scheduling
Developing a media schedule that specifies when and where ads will run to maximize audience exposure and engagement. This includes considering factors like dayparts, seasons, and events that may influence consumer behavior.

Projected Results
Establishing and projecting key performance indicators (KPIs) to measure the effectiveness of the media plan. This could include metrics like impressions, clicks, conversions, brand lift, and return on investment (ROI). Regular monitoring and analysis help in optimizing future media plans for better results.