PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Ashley Madison Leak: A Survival Guide for the Exposed

Did you see Hugh Grant on Jay Leno years ago when he was asked about picking-up a prostitute? (The classic TV moment of Leno asking Grant “what the hell were you thinking?”) The same could be asked of the customers of the Ashley Madison website (solely designed to help married people cheat on their spouses) when Read more →

Matter Chatter

Matter Chatter

The Chronicles of Boulder PR

On May 6, Matter Communications announced that it would open a new office in Boulder, Colorado. The tech, the startups, the passion for entrepreneurialism – what wasn’t to love? There is certainly a kinship between the People’s Republic and Matter’s headquarters in Massachusetts, so the announcement was met with excitement about what was to come. But wait, that was just a little over Read more →

Graphical Content

Graphical Content

10 Common Business Video Mistakes & How to Avoid Them

A few weeks ago, I came across an inquiry on common business video mistakes and a few of my submissions were selected for the article on CIO.com. But as Manager of Video Services here at Matter Communications, I see my fair amount of mistakes and I feel compelled to complete the list here, too, so we all can do our best to avoid them! 1. Not knowing your audience. Knowing your intended audience Read more →