PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Companies Vying to be “Top Place to Work” – I’m Typing to You.

Last week I had the tremendous pleasure of collecting the hardware associated with our agency being named a “Top Place to Work” by the Boston Globe – for the third year in a row! – and I’m taking some time to share how a business like ours receives such an accolade. We’re in great company, and while I’m Read more →

Matter Chatter

Matter Chatter

Ins and Outs of PR Measurement

PR Measurement and results are an important part of any PR program, and it’s something that’s in our DNA here at Matter Communications. Unlike PR’s closest relatives marketing and advertising where metrics are clearly defined and ROI is something that can be calculated, PR measurement has always been somewhat of a softer science. We recently had the pleasure of attending a seminar on the Read more →

Graphical Content

Graphical Content

5 Tips for the Traveling Videographer

If you are a professional in the Video industry, chances are you find yourself spending a lot of time in airports, hotels, and rental cars. Traveling is my favorite part of my job, mostly because of the sense of freedom and opportunity to see new places. With that said, I do not think there will ever be a time when I can travel as light as my PR colleagues, who show up to the airport fully Read more →