PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Five Ways Bocce is Like Life Itself

A good game of Bocce – the Italian sport played for centuries – is a lot like life, and here’s how: First, every bocce game is as competitive as you want it to be. If you are hungry for the trophy and want to go with gusto, then take lessons, practice and then perform on whatever court you play. If you care to Read more →

Matter Chatter

Matter Chatter

3 Lessons in: Media Relations

Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email [email protected] As media platforms evolve, public relations is tasked with a continuously growing list of promotional activity. What hasn’t changed, however, is our core responsibility: media Read more →

Graphical Content

Graphical Content

Smartphone Video: The Future of Professional Filmmaking?

We all know that smartphone cameras are the most popular point-and-shoots in the world right now. Each generation, they’re  packed with more megapixels, higher frame rates, and crispier color capabilities than ever before. You’ve probably seen Apple’s newest campaign that shows a breathtaking slo-mo drone shot of someone surfing, or a billboard that features a photo that Read more →