PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Matter Reaches 500 Hours of Volunteerism!

“From what we get, we can make a living; what we give, however, makes a life.” – Arthur Ashe I am excited to share that the talented professionals here at Matter have reached their objective of dedicating more than 500 hours of volunteer time to worthy entities and initiatives across five offices Read more →

Matter Chatter

Matter Chatter

How to Be a Relatable Brand on Social Media

According to a 2015 Pew Research Center study,[1] nearly two-thirds of American adults (65%) use one or more social media platforms. Ok, so it’s not exactly news that everyone you know has a Facebook…but perhaps more newsworthy is the fact that in a recent survey, the majority of U.S. adults (62%) responded that they get their news from social media, with 18% claiming that they do so Read more →

Graphical Content

Graphical Content

How to Deliver an Engaging Event Recap Video

Event recap videos are a great way to create quick and easy video content, especially in the summer months when business activities may have slowed down. It allows companies to showcase their collaborative, fun-loving culture that has BBQs, beach trips and bike-athons. Too often, though, event videos resonate primarily with the people who were a part of the event. While that’s great for Read more →