PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

BBJ: Matter 3rd Largest Boston PR Agency

I’m thrilled that the Boston Business Journal recognized Matter as the third largest PR and social media firm in the Greater Boston area, and that we’ve enjoyed a steady upward trajectory for each year of our existence. It’s a testament to our tremendous staff and our agency’s enterprising spirit. But the Read more →

Matter Chatter

Matter Chatter

How Lawyers Can Become Valuable Resources for Journalists (and Get Quoted)

Given the number of attorneys in the United States (some 1.2 million practicing ones), it seems unlikely that the majority of these lawyers can become trusted resources for journalists. It is possible, and before such a union can materialize, there are rules that apply for both parties. The below focuses on a lawyer’s role in forming a mutually beneficial relationship with reporters. Rule 1. Read more →

Graphical Content

Graphical Content

How to Deliver an Engaging Event Recap Video

Event recap videos are a great way to create quick and easy video content, especially in the summer months when business activities may have slowed down. It allows companies to showcase their collaborative, fun-loving culture that has BBQs, beach trips and bike-athons. Too often, though, event videos resonate primarily with the people who were a part of the event. While that’s great for Read more →