PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Leaders Matter: Announcing an Agency President

Today, Mandy Mladenoff was promoted to President here at Matter. In her new position, Mandy will guide our agency’s strategy while managing our dynamite people, and she will be even more active in planning for our future growth. She will provide teams with direction, clients with counsel, and lead our offices with Read more →

Matter Chatter

Matter Chatter

How Lawyers Can Become Valuable Resources for Journalists (and Get Quoted)

Given the number of attorneys in the United States (some 1.2 million practicing ones), it seems unlikely that the majority of these lawyers can become trusted resources for journalists. It is possible, and before such a union can materialize, there are rules that apply for both parties. The below focuses on a lawyer’s role in forming a mutually beneficial relationship with reporters. Rule 1. Read more →

Graphical Content

Graphical Content

How to Deliver an Engaging Event Recap Video

Event recap videos are a great way to create quick and easy video content, especially in the summer months when business activities may have slowed down. It allows companies to showcase their collaborative, fun-loving culture that has BBQs, beach trips and bike-athons. Too often, though, event videos resonate primarily with the people who were a part of the event. While that’s great for Read more →