PR Whiteboard

PR Whiteboard is our blog where our CEO shares thoughts on the PR industry and events.

Spring Cleaning in the PR World

The sun is shining here in New England, so there’s hope that the spring season has finally arrived. And, with warm weather and sunny skies comes the thought of spring cleaning – getting the things around you in order so you can make the most of every day. Here are a few tips for corporate-side public relations Read more →

Matter Chatter

Matter Chatter

The Difference Between PR and Marketing

Public relations professionals know it. Marketers know it. Beyond those folks, however, the difference between PR and marketing may well remain one of the world’s best-kept secrets… until now. While both share a common goal of attracting and retaining business, their approaches and roles differ greatly, yet are equally important to businesses of all sizes and industries. Further confusing Read more →

Graphical Content

Graphical Content

FIELD NOTES – “Do Good Work For Good People”

(Image courtesy of DDC) My fellow graphic designer, Gretchen Walker and I were excited to attend a lecture at the Boston University College of Fine Arts by Visiting Designer Aaron James Draplin, a pioneer in the graphic design community. He is known for for his clean, bold stroked logos, an obsession with orange and reinventing antique inspiration into modern works of art. ‘Do good work for Read more →