Brand strategy services

Insight-driven Strategic Brand Positioning and Messaging

We believe Brand Strategy is a fundamental element for everything your brand does. It indicates your brand’s mission, what makes it different and why your buyers should care. Matter’s brand strategy services are based in research and uncovering key insights that drive winning brand positioning strategies.

Services Include

Brand Research and Audit
Combining a mix of qualitative and quantitative research, Matter conducts extensive research on your brand, competitive landscape, key industries and buyer profiles to formulate impactful brand strategies. Matter’s team of brand strategists lead research and strategic recommendations, ensuring every key piece of information is accounted for when informing strategies for – new or refreshed brands, product launches, brand architecture, go-to market strategies, brand positioning and much more.

Market Intelligence
Leveraging best-in-class market research tools, Matter analyzes data from across 100 million websites to assess brand sentiment, emerging industry trends, consumer affinities, media influencers, and product insights to inform data-driven content, media, and messaging strategies and report on critical performance metrics on monthly and quarterly intervals.

Brand Positioning and Messaging
Based on data-driven insights from our brand research, Matter’s team of strategists and creative partner to craft meaningfully unique brand positioning and messaging strategies that will resonate with your target audience and stand out in a crowded marketplace.

Surveys and Testing
Execute marketing campaigns with confidence by leveraging insights provided directly from your key target audiences – whether they are Gen Z consumers or niche B2B leaders.