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

Conversion rate optimization

Performance-driven Team Leveraging Data To Increase KPIs and Drive Campaign Efficiencies.

In a digital-first world, you have access to data points across all stages of your marketing campaigns. Matter’s team puts this data to work, A/B testing, analyzing performance and tracking engagement to optimize websites, campaigns, content and all stages of the marketing funnel.

Services Include

Website Analytics
Your website is often the most valuable digital asset your brand has, so analyzing engagement, page activity and usage is critical to optimizing your business.

Marketing Analytics
Whether it is ad creative, content performance, or landing page conversions, the Matter team obsesses over the metrics that matter and optimizes campaigns holistically to increase performance.

A/B + User Testing
Whether it’s before you go to market or while your campaigns are live, A/B testing and engagement tracking provide valuable insight into what leads your audience to take action.

Reporting
Campaigns are a critical investment responsible for a brand’s growth and reporting on performance is critical to gaining a view to understand and optimize every tactic and maximize ROI.

+50%

Add-to-carts after landing page optimizations

Increase in CTR from A/B test in emails

+114%

Paid search conversions after landing page optimizations

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