Blog / By Brendan Pescatore
Google Says, “No More Cookies”: What Marketers Need to Know
Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will… Read more »
Blog / By Colter Beote
How Case Study Videos Spark Customer Imagination
Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these… Read more »
Blog / By Tim Hurley
ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?
It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has… Read more »
Blog / By Vanessa Taylor
In-House vs Agency vs Freelancer: Pros, Cons + What to Consider
Your company is taking off – a growing customer base, some brand awareness and a team that truly believes in your mission. And to bring your brand to the next level of growth, you know you’ll need additional support. Your… Read more »
Blog / By Matt Mendolera-Schamann
Consumer Health and Wellness Trends
What Communications + Marketing Professionals Need to Know in 2024 It’s no secret the game changed significantly for how consumers view all aspects of health and wellness over the past five years – living through a global pandemic will do… Read more »
Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More. BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced… Read more »
Blog / By Matter
15 Tech PR Predictions for 2024
It’s that time of year: predictions season! From generative AI’s impact on newsrooms, marketers and media to major moves from cybersecurity leaders, Matter’s tech team offers its thoughts on the top headlines and trends to expect in 2024. Marketers mitigate… Read more »
Blog / By Jessica Boff
The Matter Social Second: November 2023
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. This month is all about Meta — from generative AI creative tools to ad-free subscription models, we’re sharing the most important and impactful social… Read more »
Blog / By Hannah Burns
ChatGPT Turns One: What a Writer Has Learned About Her Biggest Competition
When ChatGPT debuted last November 30, my initial reaction was one of concern. And anxiety. Some stress. Certainly disbelief. And maybe a little bit of excitement. But mostly, I felt threatened. Generative AI could do it all, the headlines said—or,… Read more »
Blog / By Vanessa Taylor
Six PR + Marketing Must-Haves for B2B Brands
And here we are – rapidly approaching the end of the year, taking virtual cover as Year End analyses, Q1 strategic plans and drafts of annual reports fly in all directions. ’Tis the season of discovering where we’ve been and… Read more »
Blog / By Hannah Fier
Matter Health Conference Recaps
The Matter Health team was fortunate enough to recently attend two major industry events – SHSMD Connections in Chicago and the Women’s Health Innovation Summit in Boston. Both events gathered healthcare leaders, innovators and strategists to discuss the latest in… Read more »
Blog / By Rory Nolan + Nicole Raccuia
Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros
You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid… Read more »
Blog / By RJ Puntoni
Social Second: October 2023
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October. Click each headline… Read more »
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