Blog / By Loren Guertin
Hot Takes on RSAC 2023 – The PR Perspective
RSAC, the world’s biggest cybersecurity conference provides a unique experience for PR professionals.
Blog / By Matter
Media on the Move: April 2023
April showers bring…B2B media moves? This month was all about our B2B friendlies. From covering the latest in cyber and AI – ChatGPT, anyone? – to new technology and business beats, we’re sharing the top moves you need to know… Read more »
Blog / By Tim Hurley
RSAC 2023 Preview: Q+A With Michelle Adams-Dixon
Ahead of RSA Conference 2023, Tim Hurley, EVP and cybersecurity team leader at Matter, sat down with Michelle Adams-Dixon, VP of Global Marketing and Communications at RSAC, to get the scoop on cybersecurity’s biggest annual event. 1. The theme of… Read more »
Blog / By Matter
Media On The Move: March 2023
Change is in the air, spurred by springing our clocks forward and more daylight to enjoy. Whether you’re pitching spring fashion for upcoming holidays, new sneakers to hit those wellness goals, sweet treats to celebrate, or even allergy tips and… Read more »
Blog / By Scott Signore
20 Years of Matter: What I’ve Learned Over Two Decades as CEO
It’s hard to believe that my agency, Matter, turns 20 years old on April 1. That anniversary is an enormous source of pride for me and for everyone who contributed to our success along the way. Whether our expansive alumni… Read more »
As we continue adjusting to these unprecedented times, one aspect of the “new normal” we’re all getting accustomed to is the unavoidable time spent on our phones, scrolling through social media as we daydream about a time before social distancing.
Blog / By Katie Young
How to Launch an Influencer Campaign Part 1: Find Your Fit
We’re excited to kick-off this two-part blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. We know that people generally trust and engage with influencers, but just how much… Read more »
Blog / By Chris Mueller
Assessing the Future of Generative AI in PR Content Writing
The rise of ChatGPT has taken the world by storm, igniting a renewed societal focus on how artificial intelligence and machine learning will shape the future of work as we know it. An emerging technology trend hasn’t captivated the global… Read more »
Blog / By Matter
MEDIA ON THE MOVE: February 2023
It’s a new day in media, and with recent layoffs and shrinking newsrooms, many of our friendlies are on the move. Thoughtful media relations should remain a top priority for PR teams – we recently shared tips to make your… Read more »
Blog / By Vanessa Taylor
3 Things to remember when launching a rebrand in 2023
Matter’s 2023 Marketing Outlook Survey found that brand leaders are prioritizing public relations and social media, marketing and analytics, and content marketing in order to drive maximum ROI. Refining marketing competencies and pushing them forward is enough of a challenge,… Read more »
Blog / By Andrew Petro
7 pro tips to make your pitches stand out
Recent layoffs and hiring freezes hit media companies particularly, amid declining advertising revenue and recession fears. In 2022, CNN laid off hundreds of staffers, NPR announced a hiring freeze and the Washington Post eliminated its Sunday magazine. The list goes… Read more »
Blog / By Chris Comfort
Finding Solutions in Healthcare Amidst the Economic Downturn
Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established… Read more »
Blog / By Hannah Ratner
6 Steps to Writing Engaging Healthcare Content
Healthcare is one of the most exciting areas to work in as a content writer or PR professional, especially in the current climate. There’s so much variety and no end of new things to learn. Matter Health executes programs across… Read more »
Interested in working with us? Let’s talk.
Join Our Team
Ready to watch your career take off? See our openings.
Our Agency Culture
We are cross-country collaborators. We are media mavens and marketing mavericks.