Blog / By Matter
Media on the Move: August 2023
With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions… Read more »
Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers BOSTON, Aug. 23, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services —… Read more »
Agency’s B2B Technology Team Grows Pluralsight’s Media Share of Voice with Comprehensive PR Program, Including Media Relations, Executive Thought Leadership, Content Development and More. BOSTON, August 15, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing… Read more »
Blog / By Kat Aronofsky
Ask a PR Pro: How do I Get my Products Into Holiday Gift Guides?
We regularly sit down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. This month, we asked Account Director, Kat Aronofsky, how brands can get their products into holiday gift guides…. Read more »
Blog / By Tim Hurley
Black Hat 2023 Recap: What Happened in Vegas
Black Hat USA – now in its 26th year – attracts an eclectic mix of hackers, academics, researchers, press, marketers, techies and vendors to discuss, debate and display the latest in cybersecurity. For those who didn’t make it to the… Read more »
Blog / By Rory Nolan
ePlurbus Unum: How to Repurpose Old Content into Fresh Digital Assets
The content your brand creates is kind of like a Gremlin. From a single specimen, you can create many. But unlike those pint-sized pals, it takes more than food after midnight and a little bit of water to make the… Read more »
Blog / By Matter
Media on the Move: July 2023
While summer may be sweltering, it’s artificial intelligence (AI) that’s heating up tech. Despite rapid AI adoption across industries, the bots won’t be replacing tech journalists any time soon. In fact, the industry is hiring even more journalists dedicated to… Read more »
Blog / By Jessica Boff
Matter Social Second: July 2023
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok music licensing to the whirlwhind around X, we’re sharing the most important and impactful social stories from July. Click each headline to… Read more »
Blog / By RJ Puntoni
Is Threads the Next Big Thing?
Earlier this month, Meta released its new platform “Threads, an Instagram app” on the App Store. Threads “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has… Read more »
Blog / By Matter
How to Grow Your Business with Media Coverage
“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize… Read more »
Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR,… Read more »
Blog / By Matter
Media on the Move: June 2023
We are kicking off the summer with the latest media moves within consumer, food & beverage, and entertainment. As journalists’ bandwidths continue to be stretched – especially with recent newsroom cutbacks and ongoing writer strikes – empathy is everything. Additionally,… Read more »
Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video… Read more »
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