Retail Technology PR + Marketing

For your brand to stand out in the crowded retail tech market, you need sophisticated, integrated tactics that highlight your company’s capabilities and capture the attention of retailers. At Matter, we leverage our range of capabilities – from PR and social to creative services and digital marketingto create campaigns that distinguish your brand and get your name in front of brands that matter.

Featured Case Study

Sensormatic Solutions

Before the holiday season kicks off, Sensormatic Solutions releases its annual ShopperTrak “Top Ten Busiest Days” holiday traffic predictions, highlighting which 10 days will account for over 40 percent of the year’s in-store shopper traffic. A major draw for both retailers and reporters, the release normally garners significant coverage, making it one of the company’s biggest announcements of the year. However, as competitors begin releasing their own reports, the landscape is becoming increasingly crowded.

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Featured Experience

We work with a diverse range of clients in the retail tech industry, elevating their brands to help them reach their goals.

Case Studies

  • MotionPoint

    After an overhaul of its leadership team, MotionPoint needed to develop a voice that could help it stand out in the congested marketing technology space. But as the company was wary to expand beyond its core offering — multilingual website translation — MotionPoint looked to Matter to help it step outside its comfort zone and create a holistic thought leadership program that would expand it across the media landscape.

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  • BlueSnap

    In a fintech media landscape where hundred-million-dollar acquisitions by major players lead the news, it can be hard for a smaller company to make headlines. But BlueSnap knew its impressive business results and strong reputation merited coverage. Seeking to differentiate itself from fintech industry darlings like Stripe, Adyen and Braintree, BlueSnap worked with Matter to establish the company as a thought leader and source for the latest innovations in the space.

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  • Bigtincan

    Bigtincan, creator of the AI-powered sales enablement platform Bigtincan Hub, called upon Matter to create a series of Customer Success Story videos to highlight the marketing and sales efficiency of Bigtincan Hub.

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  • JDA

    JDA Software surveyed 1,000 US shoppers in the months before the holiday shopping season, and revealed that once a retailer finds itself on a customer’s “naughty list,” there’s no coming back.

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  • Progress

    Progress set out to establish themselves as a leading platform for developing and deploying mission-critical, cognitive-first business applications. Step one was making two strategic acquisitions to bolster their portfolio: DataRPM and Kinvey. Next, they tasked the Matter team with elevating the thought leadership platforms of key Progress executives.

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Video Samples

Our Perspectives

  • Marketing Mojo: Insights from One Door

    Julianna Sheridan, account manager at Matter, recently spoke with One Door CMO and SVP of product, Tom Erskine, to discuss B2B marketing, the retail industry and more. Check out the video from the interview and read the full conversation.

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  • Retail Influencers to Connect With in NYC

    With the holidays quickly approaching and NRF 2020 on the horizon, there’s a great chance your retail client’s CEO or subject matter expert will take a trip to the Big Apple in the next three months. And although NYC is home to many retail influencers, they’re all getting bombarded with the same pitches to meet up with so and so at XYZ company to discuss the next big thing in retail. To capitalize on your trip, you’ll need to be creative in your media outreach – or risk falling to the bottom of your favorite reporter’s inbox.

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  • Q+A with Internet Retailer

    We sat down with Don Davis, Editor At Large at e-commerce news & research firm Internet Retailer. He is a New York native and Yale graduate.

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