News / By Tim Bradley
Stealing the Show – Matter Adds 21 Video Award Wins to Its 2021 Collection
Roll out the red carpets. Put on your finest of fineries. It’s awards season, and Matter is absolutely cleaning up with our podcasts, branded videos and live virtual experiences and product launches. Now, we don’t like to brag – it’s… Read more »
Blog / By Nicole Bedard
5 Ways to level up your brand with 3D animation
Boosting brand engagement. Aligning your brand with visual trends while differentiating yourself in crowded spaces. Going above and beyond what seems visually possible. And giving you the single best tool for demonstrating the ins, outs and everything-in-betweens of a product…. Read more »
Blog / By Tim Bradley
Understanding the role of video in 2021
There’s an old saying that goes, “Hindsight is 2020.” You’ve probably heard it – who hasn’t? But, as we push into the second half of 2021, we might adjust it to reflect how the challenges of this past year sit… Read more »
Blog / By Shaw Flick
A Marketer’s Guide to Valuing Long-Form Content: Part 3
Here’s a question we get a lot here at Matter: Are podcasts worth adding to my content marketing strategy? The answer to that is simple: yes. Wait, are you not convinced by our one-word answer? Well, you’re in luck, because… Read more »
Blog / By Shaw Flick
A Marketer’s Guide to Valuing Long-Form Content: Part 2
Podcasts vs. Video Series So, you’ve realized the value of long-form content in building brand affinity and audience interaction – that’s awesome! You’re already ahead of the B2B and B2C content curves. Now comes the real challenge (also the fun part): planning and producing that content. With our breakdown… Read more »
Blog / By Shaw Flick
A Marketer’s Guide to Valuing Long-Form Content: Part 1
Brand Affinity, Binge-worthiness and You You’ve probably heard tales of brand affinity, what some marketers call the holy grail of audience engagement. And there’s a good chance you know it’s a powerful way to build relationships between your brand… Read more »
Blog / By Tim Bradley
The Latest + Greatest from Matter Video + Audio: Q1 2021
Thank you clients and collaborators! From remote productions to animated explainers, virtual experiences to podcasts, 2021 has shot off like a canon for our video + audio services team. Check out our Q1 video highlights reel and a few of… Read more »
Integrated PR and Marketing Agency Shares Top Takeaways From Executing More Than a Dozen Virtual Events For Brands Over The Past Year BOSTON – March 30, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and… Read more »
Blog / By Nicole Bedard
Emerging Motion Graphics Trends in 2021 + Matter’s NEW ANIMATION REEL!
2020 was a banner year for motion graphics and animation. As in-person live action production went on hold for a little bit (and remote production ramped up), we saw a big shift towards animation – and that demand hasn’t slowed down…. Read more »
Blog / By Tim Bradley
The Latest + Greatest from Matter Video: Q4 2020
Thank you clients and collaborators! While we’ve hit the ground running in 2021, creating content for diverse and exciting brands, we would certainly be remiss if we did not reflect on some of the stand-out projects we executed for client… Read more »
Blog / By Jesse Sherman
Webinars: 2021’s Marketing MVP
Perhaps it’s no surprise that demand for webinars exploded in 2020. Platforms like ON24 saw viewers consuming 295% more webinar content per day than in 2019, with a 167% increase in the number of webinars hosted. Webinar platforms grew at… Read more »
Blog / By Tim Bradley
Matter Celebrates Six First-Time Video Awards to Close Out 2020
We are thrilled to end the year with six award wins from the Promax Awards and the NYX Awards! The Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards… Read more »
Integrated PR Agency’s Creative Team Elevates Brands’ Storytelling with Live Video, Animation, Podcasts and More, Forging Consumer Connections BOSTON – Dec. 16, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces continued… Read more »
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