Everyone at Entelo is over the moon about the new video! We are using it immediately, and it will go a long way in helping us communicate our value. The messaging is spot-on, and it will have a VERY long shelf life. As a company that partners closely with recruiters, we understand and appreciate the importance of a great brand story. Thanks again for working with me to deliver such an excellent result.
I think an important step in the process is preparation; taking the time to understand the topic and role each interviewee has in the story (patient or provider) and then looking for the places where our key messages intersect with that information. I’ve always appreciated the fact that Matter took the time to do this because it helped craft a strategic, yet conversational, interview. It gives you the ability to anticipate potential follow-up questions and lead interviewees beyond the script that they may have mentally prepared prior to the interview, and that’s where authenticity shines through.
Working with the Matter team was a true pleasure. They displayed remarkable leadership and helped us understand exactly what we needed to create a successful video campaign. Even when unexpected challenges were presented, Matter handled it with ease and grace, making a smooth process for everyone involved.
The entire Matter team made our project incredibly easy, from the beginning to the end. Even with multiple people involved and various videographers on different sites, everyone was friendly, knowledgeable and professional. Not to mention, the editing team was patient with us through our revisions and multiple required approvals.