BRAND IDENTITY Services
We Help Develop Identities that Position Brands to Prosper
We are a skilled team of thinkers, writers, and designers. We’ve seen it all and are ready to take your brand to the next level through our dynamic and collaborative process. Whether it’s a consumer brand ready to make its debut to the world or a seasoned B2B enterprise introducing another fantastic product, our teams work alongside clients to identify and realize the elements your brand needs to thrive.
Services Include
Naming
From startups to brand evolutions to new products, our strategic approaching to naming ensures that your company has an ownable and unique name that resonates with your audience.
Logo Design
Your logo is not your brand, but it must work hard to represent your brand effectively in the world. Our logo design service does just that.
Mood Boards
Mood boards start to define your brand personality. This visual collage of images, type and graphics helps to convey an idea or general feeling that inspires the direction of your brand.
Brand Platform Development
Iconography, photo treatment, a color palette, patterns and graphics – your brand exists in myriad ways. Defining your brand platform and outlining it in a clear and robust brand guidelines document ensures the vital consistency it needs to be successful.
Brand Manifestos
Through creative writing we can capture your brand’s personality, tone of voice, values, and overall mission with a Brand Manifesto.
Featured Content
Case Study
DELIVERING A NEW BRAND
The largest woman-owned third-party logistics (3PL) company in the U.S., Kenco was preparing…
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Setting the Tempo for a Total Rebrand
For over 20 years, Zach Fields Drums & Music (ZDFM) has been the…
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HELPING THIS BRAND SEIZE ITS TOMORROW
Embarking on a new path after spinning off from its parent company Comodo,…
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A BRAND IDENTITY THAT RAISED THE BAR (BELL)
For years, tennis professional Adam Molda dreamed of opening his own gym, where…
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Amplifying the Call of the Wild
The world’s leading producer of wildlife acoustic monitoring tools, Wildlife Acoustics helps scientists…
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STARTING FROM SCRATCH: A REBRAND
For over 40 years, Mama Rosie’s has been a trusted source for delicious,…
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Matter’s expert design work instantly elevated and polished our brand image, delivering simple and clear messaging about sophisticated products. Their email marketing team introduced automated workflows that allowed us to follow up with prospects much more efficiently and customize our message to segments of our audience, all while giving us an understanding of the impact of our communication that we never had before.
– NICOLE WRIGHT, Marketing Manager, Wildlife Acoustics
To sum up our experience with Matter in one word: exceptional! Every interaction we had with the Matter team left us even more excited about our project. They made sure our voices were heard in all creative choices but helped guide us in a direction that would have the most successful outcomes. Their passion, creativity and professionalism is top notch.
– ZACH FIELDS, Owner & Instructor, Zach Fields Drums & Music
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Our Agency Culture
We are cross-country collaborators. We are media mavens and marketing mavericks.