Growing Cybersecurity Companies Select Matter for PR and Marketing Services

Matter

Egress Software and Perimeter 81 Join the Integrated PR Agency’s Cybersecurity Industry Client Roster.

BOSTON – February 18, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — has added two fast-growing cybersecurity firms to its client roster: London-based Egress Software and Perimeter 81, headquartered in Tel Aviv. Through customized programs that include a mix of media relations, content creation and marketing, Matter will help both clients raise their profiles with key stakeholders here in the U.S. while supporting their lead generation and business growth objectives.

“We are delighted that these two security innovators are now on our client roster,” said Scott Signore, CEO of Matter. “We continue to deepen our expertise across the cybersecurity industry through our work with clients like Attivo Networks, Auth0, Sectigo and many others. The breadth of our experience means that we’re able to provide meaningful counsel and connections to influencers in the sector, elevating the brands of the clients we’re working with and making an impact on their business.”

Egress hired Matter seeking a team of dedicated and experienced security industry media relations and content specialists to expand its thought leadership program. To help companies meet compliance requirements and drive productivity, Egress uses contextual machine learning to assist users in receiving, managing and sharing sensitive data securely. Matter is working with Egress on a range of public relations initiatives.

Perimeter 81 – named both a Gartner “Cool Vendor” and Deloitte Technology Fast 500 company – is a Zero Trust Network Security as a Service provider that is rapidly transforming network security by replacing outdated, complex, hardware-based technologies with cloud and SaaS-based solutions. Matter is working with Perimeter 81 on a comprehensive program consisting of media relations, thought leadership, awards and events.

“We selected Matter because of its vast knowledge across key media and influencers in the cybersecurity space,” said Sagi Gidali, co-founder and chief product officer, of Perimeter 81. “Matter has demonstrated a proven ability to work with a variety of industry partners, from young startups to billion-dollar brands.”

Next week, senior members of Matter’s cybersecurity team will be at RSAC to meet with clients, staff press meetings, speak with industry influencers, and dig deep into the latest trends and opportunities for 2020 and beyond. Interested in learning more about Matter’s services? Email security@matternow.com to set up a meeting. For more information about our integrated marketing experience in the cybersecurity industry, visit matternow.com/cybersecurity.

About Matter Communications

Matter is a Brand Elevation Agency, unifying public relations, social media, creative services and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with six offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer-technology and consumer markets. For more information, visit matternow.com.

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Matter

Sara Pudvelis, 978-518-4535

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