Accelerating the Cure, Redefining Care, and Building Community with CureDuchenne

With a mission to find a cure for Duchenne muscular dystrophy, CureDuchenne utilizes an innovative venture philanthropy model to bring their cause forward. To break through today’s cluttered fundraising world and position themselves as the leading organization fighting Duchenne, CureDuchenne sought the help of Matter to help create a strategic, cohesive, integrated campaign to promote their myriad of fundraising events.

To make Duchenne a more visceral experience, we brought Duchenne patients’ unfiltered stories to life, telling of their struggles and triumphs in an unfiltered, impactful manner. Through a cohesive realignment of their brand and messaging, Matter revamped their marketing process to sync up their collateral — from email, social and creative to search, PR and content — giving CureDuchenne an impactful way to spread the word about their cause and work towards their goal of curing Duchenne.

Videos

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Printed Collateral

Pinkies Up Campaign

Landing Page Design

Client Insights

  • After interviewing seven agencies, we decided to go with Matter and we could not be happier. Our extensive team at Matter is incredibly responsive and act as an extension of our staff. They have all immersed themselves in our business and take initiative to improve the way we communicate before we ask. Many marketing agencies brag about how they can do it all, but this is rarely the case — Matter is an exception. From creativity to SEO to video production to PR, Matter has gone above and beyond our expectations and we are thrilled to be working with them.

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