Accelerating the Cure, Redefining Care, and Building Community with CureDuchenne
With a mission to find a cure for Duchenne muscular dystrophy, CureDuchenne utilizes an innovative venture philanthropy model to bring their cause forward. To break through today’s cluttered fundraising world and position themselves as the leading organization fighting Duchenne, CureDuchenne sought the help of Matter to help create a strategic, cohesive, integrated campaign to promote their myriad of fundraising events.
To make Duchenne a more visceral experience, we brought Duchenne patients’ unfiltered stories to life, telling of their struggles and triumphs in an unfiltered, impactful manner. Through a cohesive realignment of their brand and messaging, Matter revamped their marketing process to sync up their collateral — from email, social and creative to search, PR and content — giving CureDuchenne an impactful way to spread the word about their cause and work towards their goal of curing Duchenne.