I’m packing up my desk this evening.
Don’t be alarmed – I’m not going anywhere. Well, technically I am going somewhere – a new office, a new desk. A new beginning. When Matter gets back from our holiday break, I’ll be in new digs.
Yes, we all know the old wisdom of starting off fresh in the new year. Resolutions to lose weight, call your mom more, drop bad habits. How about a resolution to start with a clean slate? Try to lower the pressure a bit on all those grand expectations. (more…)
“We live in an ADD society.”
If my experience and the experiences of my clients, teams and the journalists with whom we work is any indication, this statement is verifiable fact. People rarely take the time to read an email in its entirety or a full article these days – we look to executive summaries and bulleted lists to tell us what we need to know. Multitasking is part of our vernacular, part of many job descriptions and a key feature of most smartphones. But we all know there’s a line: sometimes it’s OK to do two or more things at once, other times it is definitely not. (more…)
Last week I was reminded of the real benefits of a very simple PR tool– one that we’ve all used in many shapes and forms: brainstorming. Sure, sure, we’ve all read about, talked about and participated in brainstorming, likely many times in our lives; but how often do we really sit down for a good, old-fashioned brainstorming session? It’s all too easy to let this type of creative collaboration go by the wayside, as we keep up with our day-to-day tasks and whittle away at our to-do lists. (more…)
Ever heard the saying “ignorance is bliss”? Of course you have. We all have. Some people even run a little too far with the idea. But that’s another rant for another day.
I’ve always thought of PR professionals as the wizards behind the curtains. We exist exclusively behind the scenes, preferring to go unmentioned, monitoring from afar, feeding key messages to spokespeople and strategically delivering inside scoops. We are ghost writers, and we only occasionally emerge from the backdrop to network and share accolades among fellows of our community. (more…)