Month: December 2009

A fresh start – we all need one

I’m packing up my desk this evening. Don’t be alarmed – I’m not going anywhere. Well, technically I am going somewhere – a new office, a new desk. A new beginning. When Matter gets back from our holiday break, I’ll be in new digs. Yes, we all know the old wisdom of starting off fresh in the new year. Resolutions to lose weight, call your mom… Read more »

New Year's resolutions, Self-editing and Twitter

I’ve always been a strong writer; growing up, my mother was very strict when it came to school work, especially written reports. I remember countless hours spent at the kitchen table, writing and re-writing book reports, history papers and science projects while she coached me:


  “We live in an ADD society.” If my experience and the experiences of my clients, teams and the journalists with whom we work is any indication, this statement is verifiable fact.  People rarely take the time to read an email in its entirety or a full article these days – we look to executive summaries and bulleted lists to tell us what we need to… Read more »

I almost forgot. Eight heads are better than one.

Last week I was reminded of the real benefits of a very simple PR tool– one that we’ve all used in many shapes and forms: brainstorming. Sure, sure, we’ve all read about, talked about and participated in brainstorming, likely many times in our lives; but how often do we really sit down for a good, old-fashioned brainstorming session? It’s all too easy to let this type… Read more »

One man's "lazy" is another man's "smart"

Gawker is one of my favorite blogs to read – it’s snarky, it’s fun, it’s informative and usually it’s right on the money. The other day though, I was a little surprised to read an entry on “The Laziest Journalists on Twitter.” In the post, Ryan Tate called out BusinessWeek’s Douglas MacMillan, WSJ’s Jessica Vascellaro, Wired’s Priya Ganapati and Fortune’s Jessi Hempel, calling them lazy for… Read more »

The (Wo)Man Who Knew Too Much

Ever heard the saying “ignorance is bliss”?  Of course you have.  We all have.  Some people even run a little too far with the idea.  But that’s another rant for another day. I’ve always thought of PR professionals as the wizards behind the curtains.  We exist exclusively behind the scenes, preferring to go unmentioned, monitoring from afar, feeding key messages to spokespeople and strategically delivering inside… Read more »