Category: Press Releases

Matter Grows B2B Tech Portfolio, Elevating Brand Awareness + Driving Bottom-line Results for New Clients

Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing… Read more »

Matter Grows Consumer PR Client Base with New Brands and Extended Programs

Agency’s Consumer PR Team Continues to Support Successful B2C Product Launches, National Partnerships and Local Market Outreach with Mix of 360-degree Media Relations, Influencer Activations and Creative Events. BOSTON, June 11 , 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its consumer client roster, highlighted by the addition of new clients as well as… Read more »

Matter Video Celebrates High Impact Work Including 250th Episode of Microwave Journal’s Thought Leadership Video Series

Matter’s video + animation team announces continued momentum highlighted by successful brand videos for client partners including Presidio, RSM, SieMatic, OmniOn Power and more BOSTON, June 4, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of Matter Video, the agency’s full-service video production and animation team. According to Wyzowl’s 2024 Video Marketing Statistics,… Read more »

Matter Health Survey Reveals Brands Are Prioritizing Multichannel Marketing Programs to Grow Awareness and Customer Base

Research Highlights Growing Trends in Healthcare Marketing Investments, Agency Partner Preferences and AI Usage. BOSTON, May 1, 2024 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing, and creative services – today released findings from its 2024 Matter Health Marketing Outlook Survey. The survey of healthcare marketing decision-makers revealed insights into top priorities in 2024 including product/service awareness, agency partnerships and the use of artificial intelligence… Read more »

Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good   BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business… Read more »

Matter Names Jonathan Tress VP of Integrated Media, Helping Brands Hit Key Marketing Metrics Through Integrated Media Programs

Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More. BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced that Jonathan Tress will lead the newly formed media group. Under Tress’ leadership, the team customizes media strategies – leveraging a mix of media buying, search… Read more »

Matter’s Precision Group Hits the Mark: Boosts Client Base 25% in Q4 and Celebrates Major Legacy client Milestones

Agency’s Dedicated Team for Highly Focused PR + Content Programs Kicks off 2024 Supporting a Host of New Clients and Driving Results for Numerous Legacy Programs Celebrating Five Plus Years of Partnership. BOSTON, Jan. 16, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of its Precision group, a PR and content division of Matter that… Read more »

Working with Influencers: How to Build Authentic Partnerships + Engaging Content

BOSTON, Nov. 29, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Working with Influencers: How to Build Authentic Partnerships and Engaging Content, a free, live webinar on Thursday, December 7, 2023. WHAT: WHEN: WHERE: WHO: WHY: Don’t miss this opportunity to unlock the secrets of authentic influencer partnerships and take your content creation to the next level. About… Read more »

Matter’s 2024 Marketing Outlook Survey Reveals Most Marketers Plan to Increase Investments to Build Their Brands

CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON, Nov. 1, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The survey of CMOs and marketing/communications decision-makers uncovered many plans to increase budgets, incorporate AI tools and build their… Read more »

Want To Reach Gen Z? Matter to Host Webinar Revealing the New Rules of Consumer PR

Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers BOSTON, Aug. 23, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Reaching Gen Z: The New Rules of Consumer PR, a free, live webinar on Thursday, September 7, 2023. What:  Join us for a special… Read more »

Does Tech Have a Talent Problem? Pluralsight Names Matter AOR to Elevate Criticality of Technology Workfoce Development

Agency’s B2B Technology Team Grows Pluralsight’s Media Share of Voice with Comprehensive PR Program, Including Media Relations, Executive Thought Leadership, Content Development and More. BOSTON, August 15, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight, the leading technology workforce development company. Technology workforce development… Read more »

Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

Agency’s Award-winning Video Team Reveals the 10 Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey BOSTON, June 27, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of… Read more »

Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum. “Amidst evolving… Read more »