Category: Press Releases

Working with Influencers: How to Build Authentic Partnerships + Engaging Content

BOSTON, Nov. 29, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Working with Influencers: How to Build Authentic Partnerships and Engaging Content, a free, live webinar on Thursday, December 7, 2023. WHAT: WHEN: WHERE: WHO: WHY: Don’t miss this opportunity to unlock the secrets of authentic influencer partnerships and take your content creation to the next level. About… Read more »

Matter’s 2024 Marketing Outlook Survey Reveals Most Marketers Plan to Increase Investments to Build Their Brands

CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON, Nov. 1, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The survey of CMOs and marketing/communications decision-makers uncovered many plans to increase budgets, incorporate AI tools and build their… Read more »

Matter’s Gusto Team Releases Guide to Help Companies Maximize Event ROI with Video

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity BOSTON, October 3, 2023 — Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and… Read more »

Want To Reach Gen Z? Matter to Host Webinar Revealing the New Rules of Consumer PR

Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers BOSTON, Aug. 23, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Reaching Gen Z: The New Rules of Consumer PR, a free, live webinar on Thursday, September 7, 2023. What:  Join us for a special… Read more »

Does Tech Have a Talent Problem? Pluralsight Names Matter AOR to Elevate Criticality of Technology Workfoce Development

Agency’s B2B Technology Team Grows Pluralsight’s Media Share of Voice with Comprehensive PR Program, Including Media Relations, Executive Thought Leadership, Content Development and More. BOSTON, August 15, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight, the leading technology workforce development company. Technology workforce development… Read more »

Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

Agency’s Award-winning Video Team Reveals the 10 Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey BOSTON, June 27, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of… Read more »

Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum. “Amidst evolving… Read more »

Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production —is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy®… Read more »

Matter Wins Four Awards at the 55th Annual Bell Ringer Award Ceremony

Honored by the PR Club for the “Best of the Best” in Public Relations, Communications and Marketing Industries Around New England BOSTON, June 13, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is proud to announce it has wonfour Bell Ringer Awards for exemplary work across consumer, healthcare and individual professional categories. Each year, the PR Club… Read more »

Gusto Comes Out Swinging: Team Ends Q1 with a Combo of New Video Clients + Award-winning Podcast Projects

Matter’s Creative Content House Helps Marketers Boost Brand Awareness and Reach Audiences with Video Production, Motion Graphics Design + Podcasts. BOSTON, April 12, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its continued momentum highlighted by seven key additions to an extensive client roster of brands across healthcare, B2B technology and… Read more »

Matter Booms In B2B Tech: Adds Eight New Client Partners

Integrated Agency’s B2B Technology Team Helps Brands Successfully Navigate Evolving Buyer Behaviors and Preferences BOSTON, March 14, 2023 — Matter Communications — a Brand Elevation Agency integrating PR, marketing and creative services to tell impactful client stories that drive business results — today announced continued momentum in the B2B technology space highlighted by eight key additions to an extensive client roster across the enterprise technology spectrum. B2B buyer… Read more »