Month: April 2022

Matter Social Second: April 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from April. Click the headline to see the full story. Instagram Updating Ranking Algorithm to Focus on Original Content In hopes of giving creators the success and credit they deserve, Instagram will be focusing more on original content… Read more »

Ask A PR Pro: How Do I Build Media Relationships?

This month, we sat down with a member of Matter’s Precision team and asked how PR professionals can put pitching best practices into action. We interviewed Christy Reiss, a senior account executive who’s landed client coverage in Forbes, TODAY, Parents Magazine, Dark Reading and much more.  1. How can I find the right journalists for pitching? I don’t have access to databases or special services.  Research… Read more »

Matter Social Second: March 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. Our social team shares the most important and impactful social media stories from March. Click the headline to see the full story. Facebook Adds New Reactions to Reels An emoji is worth a thousand words! Facebook is expanding its Reel reactions, which will provide more ways to… Read more »

Lending A Helping Hand: How Volunteering Has Evolved

Danielle Conlin, VP of Human Resources  One of my all-time favorite quotes is by Dr. Loretta Scott: “We can’t help everyone, but everyone can help someone.”   When I joined Matter over six years ago, I took on the role of leading the Helping Hands program — our award-winning volunteering initiative. Our motto is, “People in need matter. Helping hands matter.” Over the years, we’ve partnered with organizations… Read more »

What do fizzy drinks, cybersecurity and sustainable energy have in common? 

It’s the Q1 2022 LATEST + GREATEST FROM MATTER VIDEO + AUDIO for your enjoyment! Wait a second… what month is it? Are we in April already? What’s the right way to describe 2022 so far? In a word, it’s been nuts – simultaneously dragging on forever and flying by at lightspeed. January feels like ages ago, but just yesterday it was March? Time… Whoa.  Anyway, from… Read more »