Month: January 2021

The Latest + Greatest from Matter Video: Q4 2020

Thank you clients and collaborators! While we’ve hit the ground running in 2021, creating content for diverse and exciting brands, we would certainly be remiss if we did not reflect on some of the stand-out projects we executed for client partners to close out 2020. Capping off another successful quarter of remote and socially distant productions, we are thrilled to look back at the final products… Read more »

Matter Elevates Kitewheel’s Journey Above the Cloud(s)

The Leading Cloud-Based Customer Journey Management Platform Taps Integrated PR + Marketing Agency to Amplify Media Presence and Communicate Unique Value BOSTON – Jan. 13, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for Kitewheel, the leading solution provider for customer journey orchestration and analytics. Kitewheel’s innovative Customer Journey Hub empowers the… Read more »

Webinars: 2021’s Marketing MVP

Perhaps it’s no surprise that demand for webinars exploded in 2020. Platforms like ON24 saw viewers consuming 295% more webinar content per day than in 2019, with a 167% increase in the number of webinars hosted. Webinar platforms grew at a breakneck pace, and companies like TwentyThree experienced roughly seven years’ worth of maturity in just seven weeks. Engagement By these forces of nature, the webinar… Read more »